Assistant Marketing Manager

MURRAY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An exciting marketing opportunity at a luxury hotel group in Singapore. The role involves brand management, social media strategy, and the execution of marketing campaigns to enhance brand visibility and engagement. Ideal for professionals passionate about hospitality and digital marketing.

Benefits

Discounts on F&B and room rates

Comprehensive health insurance

Annual staycation with meals

20% off food & beverage

Access to learning tools

Qualifications

• Experience in digital marketing and brand management.
• Proficient in social media content creation and strategy.
• Strong understanding of market trends and online marketing opportunities.

Responsibilities

• Create and execute social media content calendars and marketing campaigns.
• Manage website content and optimize SEO strategies.
• Engage with influencers and coordinate PR events.

Skills

Brand Management

Social Media Strategy

Content Creation

Public Relations

Digital Marketing

SEO Optimization

Job description

An exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group with four hotels in Singapore, all of which are franchised under Marriott International—the world’s largest and most prestigious hotel company.

Marriott Hotels:

• Duxton Reserve Singapore, Autograph Collection
• Maxwell Reserve Singapore, Autograph Collection
• The Vagabond Club, a Tribute Portfolio Hotel
• The Serangoon Club, a Tribute Portfolio Hotel

Restaurants & Bars:

• Yellow Pot, Anouska's (Duxton Reserve)
• Shikar, Cultivate Cafe, Isabel Bar, Officers’ Mess Polo Bar (Maxwell Reserve)
• The Whiskey Library & Jazz Club, Sharab aur Kebab (The Vagabond Club)
• GupShup (The Serangoon House)

Garcha Group Benefits:

• Discounts on F&B and room rates in 8,700+ hotels worldwide for associates and family members
• Access to the "Global Learning + Development" tool for personalized learning experiences
• Comprehensive health insurance with Raffles Insurance, with upgrade options
• 2-night yearly staycation with meals and beverages in any Garcha Group hotel in Singapore
• 20% off food & beverage at Garcha Group restaurants and bars and all Marriott hotels

Responsibilities include but are not limited to:

• Be a brand guardian for The Garcha Group, setting the tone and look of all communication
• Create and execute social media content calendars for Facebook and Instagram
• Create and execute EDM schedules
• Review and respond to reviews on social media, Marriott, and OTA channels within 24 hours
• Plan and coordinate yearly marketing campaigns and events
• Coordinate photography, videography, and editing for marketing needs
• Maintain and update website content for Marriott and hotel F&B outlets
• Create and manage graphic collateral assets across departments
• Coordinate PR events and manage relationships with PR agencies and partners
• Engage with influencers through invitations and events
• Respond promptly to marketing and influencer inquiries
• Stay updated on market trends and competitor activities
• Identify online marketing opportunities to enhance brand visibility
• Drive traffic and conversions for F&B websites, ensuring relevance and results
• Optimize website content and SEO strategies
• Utilize Marriott digital tools effectively for marketing coverage
• Manage social media channels to build brand reputation and engagement
• Develop campaigns to increase hotel online presence

Other Projects/Responsibilities:

• Identify and develop online marketing opportunities
• Monitor market trends and competitors’ strategies
• Support digital/online initiatives and develop annual digital marketing strategies
• Create marketing media content such as videos and prints