Assistant Marketing Manager

POP MART; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global entertainment company in Singapore is seeking a Marketing Manager to assist in planning and executing impactful brand activations and events. The ideal candidate will have over 5 years of experience in marketing and event planning, a strong understanding of Singaporean consumer behavior, and proficiency in both English and Mandarin. This role offers market-competitive packages and opportunities for career development through on-the-job training and various experiences.

Benefits

Market-competitive packages

On-the-job training

Career development opportunities

Qualifications

• 5+ years of experience in marketing, event planning, PR, or activations.
• Hands-on experience coordinating campaigns and events.
• Strong understanding of Singaporean consumer behavior and trends.

Responsibilities

• Assist in planning and executing brand activations and events.
• Support PR and marketing campaigns to enhance brand awareness.
• Coordinate with venues and partners for event execution.
• Track performance and provide recommendations for improvement.
• Research local events for brand exposure opportunities.

Skills

Event planning

Marketing strategy

Stakeholder coordination

Market analysis

Consumer behavior understanding

Creative thinking

Bilingual (English, Mandarin)

Education

Diploma or degree in Marketing or Communications

Job description

POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, Intellectual Property (IP) operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talents from all over the world. With 7,000+ employees globally, POP MART has successfully set foot in more than 30 countries and regions, serving a diverse audience of cultural pioneers and art fans.

Responsibilities

• Assist the Marketing Manager in planning and executing brand activations, in-store promotions, pop-ups, and PR events across Singapore — from preparation to on-ground coordination.
• Support the rollout of POP MART’s PR and marketing campaigns in the Singaporean market to enhance brand awareness and engagement.
• Coordinate with shopping malls, event organisers, and retail partners to secure event spaces and ensure smooth execution.
• Track and report on event performance, media coverage, and customer feedback, providing actionable recommendations for improvement.
• Assist in researching and identifying relevant local festivals, cultural events, and high-traffic venues for potential brand exposure.
• Monitor competitor activities and market trends to support creative ideas and tactical planning.
• All other duties or projects as assigned.

Requirements

• 5+ years of experience in marketing, event planning, PR, or activations, preferably within retail, lifestyle, or youth-focused consumer brands.
• Hands‑on experience in coordinating campaigns and events from preparation to execution.
• Diploma or degree in Marketing, Communications, or a related field.
• Strong understanding of Singaporean consumer behaviour, shopping culture, and seasonal trends.
• Organised, detail‑oriented, and able to manage multiple tasks in a fast‑paced environment.
• English as the working language, with Mandarin as a second language. Proficiency in both is required.
• Creative mindset with a passion for delivering engaging brand experiences.

What we offer

• We provide market-competitive packages.
• Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge.
• Career development: we work with you to advance your career through short-term assignments, new experiences, etc.