Assistant Manager/Manager, Performance Specialist (Marketing & Media Solutions)

SPH Media Trust; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in digital media seeks a strategic teammate to enhance their digital initiatives, grow revenue, and optimize campaigns. The ideal candidate will possess strong analytical skills, a deep understanding of digital media, and a passion for problem solving, contributing significantly to the company's ad transformation journey.

Qualifications

• Solid understanding of digital media and campaign execution.
• Hands-on experience with strategic planning.

Responsibilities

• Provide media industry insights and look for new solutions.
• Perform gap analysis for digital campaign optimisation.
• Co-develop framework for digital optimization and monitoring.
• Build relationships with stakeholders to achieve business goals.

Skills

Analytical skills

Digital media knowledge

Cross-channel knowledge

Problem-solving

Job description

Business Function

The team is responsible for planning, co-developing, and co-managing effective digital initiatives across the board to grow digital media revenue. We are looking for a teammate who takes challenges positively, enjoys problem-solving, is highly analytical, and believes there is always a solution when there is a problem.

This ideal candidate requires a solid understanding of digital media, impressive cross-channel knowledge, and hands-on experience with proven strategic planning and campaign execution capabilities.

We look forward to having you join our team and be part of our ad transformation journey.

Key Responsibilities:

• Provide publisher/media industry insights and constantly look for new solutions to determine opportunities.
• Perform gap analysis and provide guidance on digital campaign optimisation.
• Co-develop a framework for digital optimization and create dashboards to monitor digital ad revenue, such as RPM (revenue per thousand impressions) and other key metrics across brands.
• Co-develop digital initiatives/projects with other units in the Marketing & Media Solutions Division to scale up SPH Media’s digital media performance.
• Work with the Ad Products Team to monitor and analyse monetizable pageviews, ad inventory, ad impressions, ad performance, etc. to provide insight and actionable suggestions.
• Perform a Centre of Excellence role to provide digital marketing solutions and insights and disseminate that knowledge within the Division.
• Build strong relationships with all stakeholders to ensure the achievement of business goals and improve work process & operational efficiency.
• Play an important part in all ad transformation activities, contributing to the business growth.