Assistant Manager (Customer Relationship Management)

PERSOL; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading human resources company based in Singapore is looking for an Assistant Manager in Customer Relationship Management. This role involves developing CRM programs, executing campaigns, and collaborating with cross-functional teams using Salesforce tools. The ideal candidate has a minimum of 5 years of CRM experience in the retail B2C industry, with strong communication and project management skills. This position offers up to $7500 monthly, with a Monday to Friday office schedule.

Qualifications

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy and execution.
• Hands-on experience with Salesforce Marketing Cloud.

Responsibilities

• Develop and manage the CRM program roadmap to boost sales growth.
• Execute CRM activities using Salesforce Marketing Cloud and manage automated journeys.
• Partner with technical vendors and internal IT team to implement CRM campaigns.

Skills

CRM strategy

Salesforce Marketing Cloud

Project management

Data analysis

Cross-functional communication

Tools

Salesforce Marketing Cloud

Salesforce Loyalty Cloud

Salesforce Service Cloud

Job description

Assistant Manager (Customer Relationship Management)

Up to $7500

Location: Suntec

Monday to Friday Office hours

CRM Program & Campaign Planning

• Develop and manage the CRM program roadmap and activity calendar to boost sales growth.
• Ensure all CRM initiatives are on-brand, targeted, and personalized
• Collaborate closely with internal teams (e.g., retail stores, customer service, ecommerce) to deliver a seamless omnichannel customer experience.
• Explore and evaluate external partnerships to deliver customer benefits and improve program attractiveness.

2. CRM Activities Execution

• Design full funnel customer journey, including offerings, experiences and communications.
• Execute CRM activities using Salesforce Marketing Cloud, Loyalty Cloud, and Service Cloud (where applicable).
• Manage automated journeys, lifecycle communications, segmentation, and customer engagement flows.
• Align with key stakeholders on all strategies and tactics and end to end coordination

3. Project Management & UAT

• Partner with technical vendors and internal IT team to implement CRM campaigns, enhancements, and system improvements.
• Develop clear business requirements and conduct User Acceptance Testing (UAT) to ensure successful deployment of CRM features and Salesforce-related projects.

4. Analytics & Reporting

• Extract, analyze, and interpret CRM data to support business decisions.
• Track and evaluate performance of CRM campaigns, lifecycle activities, and loyalty program metrics.

Requirements

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy and execution, covering loyalty programs, personalized communications, and lifecycle management.
• Hands-on experience with Salesforce Marketing Cloud; experience with Loyalty Cloud and Service Cloud is a plus.
• Experience in running CRM projects, campaigns, and UAT.
• Strong coordination and communication skills to work effectively with cross-functional teams.
• Self-motivated, detail-oriented, and able to manage multiple tasks in a fast-paced environment