Assistant Executive, Content

Global Indian International School; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A prominent educational institution in Singapore seeks a Marketing/Communications professional to handle internal communications, stakeholder relations, and corporate PR activities. The role requires contributing to various content initiatives, executing communication strategies, and enhancing stakeholder relationships. Candidates should have the ability to generate engaging content and participate in school events. This position is in-person and has a 6-month contract length.

Qualifications

• Proactively keep abreast of the school’s events and news.
• Read and research features and articles.
• Verify information and interview sources.
• Write, edit, proofread, and sub-text.
• Attend relevant school events, fairs, and conferences.

Responsibilities

• Contribute to content marketing initiatives to drive traffic and engagement.
• Execute internal/external communications strategy.
• Share brand story across owned channels.
• Support the MarCom team with communication initiatives.
• Assist with day-to-day communications tasks.

Job description

Responsibilities

Internal Communications (40%)

Work with the Marketing/Communications Manager to:

• Contribute to all content marketing initiatives (web pages, videos, blogs, paid advertorials, print collaterals, etc.) to drive traffic, engagement, and quality leads.
• Contribute to the creation of landing pages by working with design agencies and marketing colleagues.
• Raise the profile of GSG through relevant content based on school activities, events, and USPs.
• Manage content vendors to achieve the best outcome for GSG.
• Write and proofread copies such as scripts, speeches, and articles to reflect key messages, features, and benefits of the GSG.
• Write and distribute press releases as required.
• Organise, prepare, and storyboard photo/ video shoots.
• Create content for prospects looking for schools.
• Provide marketing support: prepare talking points, presentations, webinars, podcasts, and other material as needed.

Stakeholder Relations Responsibilities (40%)

Work with the Marketing/Communications Manager on:

• Execute the GSG internal/external communications strategy for stakeholders including current parents, students, and alumni.
• Establish and build relationships with stakeholders, newsmakers, and influencers to support school events and activities.
• Plan and execute events involving alumni, parents, students, and faculty.

Corporate Communications/PR (20%)

Work with the Marketing/Communications Manager to:

• Share GSG’s brand story in unique and compelling ways across all owned channels, including newsletters, EDMs, the website, videos, infographics, editorials, social posts, and the school portal.
• Help drive thought leadership in the educational space.
• Support the MarCom team in planning and delivering communication initiatives and projects.
• Provide communications support for internal stakeholders.
• Assist with day‑to‑day communications tasks such as newsletter creation, crafting email advisories, proofing, photo taking, event coverage & planning, and ad‑hoc advice to colleagues.

Requirements

To generate content ideas that would interest our stakeholders, you are expected to:

• Proactively keep abreast of the school’s events and news.
• Read and research features and articles.
• Verify information and interview sources.
• Write, edit, proofread, and sub‑text.
• Attend relevant school events, fairs, and conferences.

Working Days: 5.5

Mode: In‑person

Contract length: 6 months

Work Location: In person