Main roles and responsibilities
The Assistant Director of Sales (ADOS) will support the Director of Sales & Marketing in leading the sales team and driving initiatives to achieve the hotel’s revenue objectives. This position is responsible for managing and growing key corporate accounts across Singapore, Indonesia, and other assigned markets.
The role also involves analysing market trends to develop effective sales strategies and identify new business opportunities. The ADOS will build and maintain strong client relationships, negotiate contracts, and help monitor the performance and productivity of the sales team.
Main Responsibilities
- Assist in developing and executing sales strategies to meet or exceed revenue goals.
- Build and maintain strong relationships with clients, respond to inquiries, and coordinate site visits.
- Build up good rapport and teamwork with relevant departments of the hotels and resorts under the Company.
- Collaborate with marketing and revenue management teams to align pricing and promotional strategies.
- Conduct market research and competitor analysis to identify new opportunities and threats.
- Ensure that sales policies and procedures are followed, and that goals are achieved in compliance with company standards and regulations.
- Manage and mentor the sales team, including scheduling, training, and performance evaluation.
- Monitor sales performance and prepare regular reports for senior management.
- Represent the hotel at industry events, trade shows, and networking functions.
- Support contract negotiations and oversee the implementation of client agreements.
Sales and Revenue
- Achieving sales objectives and goals as set by the management
- Attend industry conferences and networking events to promote the hotel or resort
- Communicate customer requirements effectively to ensure commitments are met
- Communicate guests’ requirements effectively to the Operations team.
- Conduct sales calls and conduct site inspections on a daily/weekly basis as appropriate.
- Explore and garner sales by bringing in wide spectrum of industry accounts and industry related associations and networks.
- Keep track of competitors regarding special promotions and rate packages
- Plan, promote, recommend and upsell all promotional campaigns for the hotels and resorts not limiting to Food and Beverage packages, recreation activities and hotel/resort room nights.
- Prepare and communicate proposals and contracts to customers.
- Prepare weekly sales reports and update the management.
- Track and share information regarding new business trends.
- Understand factors that affect the market, inform management accordingly and develop strategies and action plan.
- Any other ad-hoc duties assigned.
- All other aspects of sales and revenue as directed by the Company.