Assistant Director (Digital Marketing)

Gardens by the Bay; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A prominent urban garden company located in Singapore is seeking a Marketing Communications (Digital Marketing) Assistant Director to lead their digital marketing strategies. You will enhance brand presence across social channels, manage multi-channel performance marketing campaigns, and utilize data-driven insights to optimize conversion rates. The ideal candidate has at least 8 years of digital marketing experience with expertise in analytics tools and strong stakeholder management skills. This role offers an exciting opportunity to drive measurable business growth.

Qualifications

• Minimum 8 years of relevant digital marketing experience, with proven success in multi-channel campaigns.
• Strong analytical mindset and proficiency with marketing analytics tools.
• Excellent communication, stakeholder management, and project leadership skills.

Responsibilities

• Develop, execute, and manage marketing strategies across various channels.
• Plan, execute, and optimize full-funnel marketing campaigns.
• Lead initiatives in A/B testing and user journey optimization.

Skills

Data-driven marketing

Performance optimization

Stakeholder management

Project leadership

Analytical mindset

Education

Degree in Marketing, Communications, or related field

Tools

Google Analytics

Power BI

Google Ads

Meta Ads Manager

Google Tag Manager

Job description

About Us

An integral part of Singapore's "City in a Garden" vision, Gardens by the Bay spans a total of 101 hectares of prime land at the heart of Singapore's new downtown - Marina Bay. Comprising three waterfront gardens - Bay South, Bay East and Bay Central - Gardens by the Bay will be a showcase of horticulture and garden artistry that will bring the world of plants to Singapore and present Singapore to the World. We have career opportunities for the following and we would like to invite suitably qualified candidates to join us.

Job Description

The Marketing Communications (Digital Marketing) Assistant Director will be responsible for promoting Gardens by the Bay and its products across digital and social channels, strengthening brand presence, and driving measurable business growth through data‑driven marketing strategies. This role covers all aspects of digital and marketing communications, from strategic planning to performance optimization, ensuring alignment with overall business goals.

Key Responsibilities

Strategic Thinking & Planning

• Develop, execute, and manage long and short term marketing strategies across paid, owned, and earned channels.
• Align digital initiatives with corporate objectives and brand positioning.
• Utilize data‑driven insights to identify opportunities for conversions and engagements.
• Strong understanding of customer acquisition funnels, lifecycle marketing, and audience segmentation.

Performance Marketing Expertise

• Plan, execute, and optimize full‑funnel campaigns across relevant platforms.
• Manage and optimize paid media campaigns (Google Ads, Meta Ads, LinkedIn, TikTok, etc.) for maximum ROI.
• Oversee campaign budgets, bidding strategies, and audience targeting to achieve performance KPIs.
• Analyze and report on campaign performance using robust analytics and attribution models.

Conversion Rate Optimization (CRO)

• Lead initiatives in A/B testing and user journey optimization to improve conversion metrics.
• Collaborate with internal and external stakeholders to enhance user experience and engagement across platforms.

Marketing Communications

• Support the execution of marketing communication plans across digital platforms.
• Work closely with internal and external stakeholders to maintain consistent messaging and tone of voice.
• Develop engaging content tailored to different digital audiences and platforms.

Technical & Analytical Acumen

• Implement and manage marketing analytics tools (Google Analytics, Adobe Analytics) to monitor performance and track KPIs.
• Manage and troubleshoot tag management systems (Google Tag Manager) and ensure accurate data tracking.
• Familiarity with digital/web technologies (basic HTML/CSS, tag management, tracking pixels).
• Drive data‑backed decisions through actionable insights and dashboards.

Technical Skill Sets

• Analytics & Reporting: Google Analytics, Power BI
• Ad Platforms: Google Ads, Meta Ads Manager, TikTok Ads, Xiao Hong Shu, WeChat, Google Campaign Manager
• Tag Management & Tracking: Google Tag Manager
• SEO & SEM Tools

Qualifications

• Degree in Marketing, Communications, or related field
• Minimum 8 years of relevant digital marketing experience, with proven success in multi‑channel campaigns
• Strong analytical mindset and proficiency with marketing analytics tools
• Excellent communication, stakeholder management, and project leadership skills
• Ability to thrive in a fast‑paced, collaborative, and data‑driven environment