Assistant Manager, Strategic Comms & Public Relations

Sentosa Development Corporation & Subsidiaries; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading leisure destination organization in Singapore is looking for a skilled communications professional to drive awareness through media initiatives. The position involves developing strategies for consumer campaigns and managing relationships with media entities. Applicants should have at least 4 years of experience in public relations, possess a relevant Bachelor's degree, and demonstrate strong writing skills. The ideal candidate is passionate about tourism and able to work both independently and in teams.

Qualifications

• Minimum 4 years of relevant experience, preferably in Public Relations agency.
• Passionate about tourism and lifestyle industry, prior experience is a bonus.
• Able to work independently and as a team player.

Responsibilities

• Develop media communications strategies for campaigns, festivals, and initiatives.
• Identify trends in the consumer lifestyle space.
• Manage media familiarisation trips to showcase island experiences.
• Establish relationships with media editors, journalists, and influencers.
• Manage media queries and pre-emptively identify issues.

Skills

Strong writing and language skills

Project and time management skills

Bilingual proficiency

Understanding of consumer lifestyle trends

Education

Relevant Bachelor's degree in Mass Communications or related

Job description

Overall Job Purpose

As part of Sentosa Development Corporation’s (SDC) Strategic Communications & Public Relations team, you will play a key role in developing and implementing earned media initiatives, with the objective of driving top of mind awareness of Sentosa and its various offerings. You will also work closely with other stakeholders to strategise and execute key communications for stakeholders, which include businesses on the island and the general public.

As part of the Destination Communications section, you will be intimately involved in the planning and execution of consumer-facing campaigns, festivals, and initiatives.

Look forward to being in a fast-paced environment, as you work with your team members and Head of Department to formulate communication approaches to enhance Sentosa’s position as a leading lifestyle and leisure destination.

Job Duties & Responsibilities

• Develop and implement earned media communications strategies for consumer-facing campaigns, festivals, and initiatives, to drive top of mind awareness.
• Identify new trends and happenings within the consumer lifestyle space, so as to better inform communications strategies.
• Work closely with businesses on the island to formulate and manage media familiarisation trips that best showcase the myriad of experiences to be discovered on Sentosa.
• Establish and maintain good relationships with key media editors, journalists, writers and social media influencers.
• Together with the department, you will also be required to pre-emptively identify potential issues and to manage issues and incidents when they occur. You will also be required to manage media queries in a timely manner.
• The role will require you to liaise with various stakeholders, including fellow public agencies and the island’s business establishments, in the development of communication strategies. There will also be opportunities to be involved in cross-divisional projects.

Job Requirements

• Relevant Bachelors degree, such as in Mass Communications, Public Relations or related disciplines.
• Minimum 4 years’ relevant experience, preferably including Public Relations agency experience.
• Strong writing and language skills; being bilingual will be an added advantage.
• Excellent project and time management skills.
• Passionate about tourism and lifestyle industry. Prior experience in the industry would be a bonus.
• Able to work independently while also being a team player.