Art Director - AI Content Hub

GRAPHENE SERVICES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic start-up in Singapore seeks an experienced Art Director to lead creative direction for social media and e-content across multiple brands. Ideal candidates will have 4–6 years of experience in art direction, strong photography skills, and proficiency with AI creative tools. A background in FMCG brands is mandatory. The role requires onsite presence and offers a collaborative work environment focused on innovation.

Qualifications

• 4–6 years in art direction at agencies or in-house teams for multiple brands.
• Strong photography sense including lighting, composition, and styling.
• Proficiency with AI creative tools for images and video.
• Demonstrated ability to create social-first video and visuals end-to-end.
• Proven work experience on FMCG brands preferred.

Responsibilities

• Lead visual concepts for campaigns across social and ecommerce.
• Plan and art-direct photography and video content.
• Manage timelines and uphold high craft under tight deadlines.
• Collaborate with various stakeholders across geographies.

Skills

Art direction experience

Photography skills

Proficiency with AI creative tools

Adobe Creative Cloud

Social media content creation

Brand management

Video editing fundamentals

Job description

(4–6 years, Multi-brand experience, AI-native)

About us

We’re an ambitious, dynamic start-up looking to disrupt the industry with AI-enabled digital content. If you thrive in a fast-paced, highly collaborative environment and take pride in pushing creative boundaries, we want to hear from you!

About the role

Seeking an Art Director to provide direction for social media creatives and e-content for multiple client brands across industries.

Responsibilities

• Lead visual concepts and brand systems for concurrent campaigns across social and ecommerce.
• Translate briefs into visual ideas, storyboards, and rapid prototypes for stakeholder buy-in.
• Conceptualize images and use AI tools to generate, extend, and iterate images, GIFs, and videos; guide prompt strategy and refinement.
• Plan and art-direct AI-assisted and conventional photography, including lighting approach, composition, and shot sequencing.
• Direct and execute social-first content including short-form video, motion graphics, carousels, and statics.
• Interpret consumer insight, brand guidelines and maintain brand consistency while adapting for different audiences, platforms, and placements.
• Manage timelines, prioritize across multiple brands, and uphold high craft under tight deadlines.
• Learn and iterate fast based on creative performance data and adapt designs and approaches.
• Collaborate with designers, prompt engineers, motion editors, and client partners across geographies.
• Present and “sell” creative concepts through strong storytelling.
• Create visual identity guidelines based on client brand strategies and the competitive landscape.

Must-haves

• 4–6 years in art direction at advertising agencies or in-house teams serving multiple brands concurrently. Experience with FMCG clients and social media is mandatory.
• Strong photography sense including lighting, composition, styling, and on-set direction.
• Demonstrated ability to rapidly create social-first video and visuals end-to-end, from concept to publish.
• Proficiency with AI creative tools for images and video, plus prompt crafting and iteration best practices.
• Advanced Adobe Creative Cloud (Photoshop, Illustrator, After Effects or Premiere).
• Solid motion and editing fundamentals for social cutdowns and aspect ratios.
• Excellent taste, typography, and layout across static and motion.
• Mandatory: Proven work experience on FMCG brands (skincare/haircare strongly preferred), showing ability to operate within strict brand guidelines, regulatory guardrails, and global toolkit compliance. Applications without FMCG experience will not be considered.
• Proven ability to manage multiple stakeholders, briefs, and deadlines simultaneously.
• Experience with brand identity systems and campaign toolkits.
• Knowledge of color grading, retouching, and photo compositing.

What success looks like (first 90 days)

• Ship social-first campaigns for at least two brands with measurable engagement lift.
• Establish modular templates, LUTs, and motion presets for faster iteration.
• Document prompt libraries and style guides to standardize AI-assisted workflows.

Location & work model

Onsite, Singapore (MacPherson) — Monday to Friday

How to apply

Apply with resume and portfolio:

Include 8–12 portfolio pieces, highlighting:

• 2–3 social-first videos with role breakdown.
• 3–5 static or carousel pieces.
• 2–3 AI-assisted works with brief notes on prompts and post-processing.
• 2–3 photography-led projects detailing lighting and shot direction.

Mandatory: At least one FMCG project (skincare or haircare preferred) demonstrating strict adherence to brand guidelines and regulatory compliance, while showing creative differentiation. Applications without an FMCG example will not be considered.