APAC Marketing Manager (Luxury)

Ryan Owen Associates (ROA); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading luxury marketing agency is seeking an experienced APAC Marketing Manager to drive brand presence across Asia Pacific. In this strategic role, you will develop integrated marketing strategies and oversee 360° campaigns. The ideal candidate has 6-10 years of regional marketing experience, particularly in luxury sectors, and possesses exceptional stakeholder management abilities. This position requires creativity and a deep understanding of consumer behavior in diverse markets.

Qualifications

• 6–10 years of regional marketing experience, at least 3 years in luxury sectors.
• Success in delivering 360° marketing campaigns across multiple APAC markets.
• Strong understanding of CRM and omnichannel marketing.

Responsibilities

• Develop and execute integrated marketing strategies for APAC.
• Oversee 360° marketing campaigns, ensuring consistent messaging.
• Track market trends and act as a business partner to country teams.

Skills

Regional marketing experience

Stakeholder management

Digital marketing

Creative mindset

Brand storytelling

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

APAC Marketing Manager (Luxury)

Location: Singapore

About the Role

Our client, a leading name in it's industry, is seeking a highly driven APAC Marketing Manager to lead brand presence, consumer engagement, and market growth across Asia Pacific. This is a strategic and hands‑on role, ideal for a marketer with strong regional expertise, deep understanding of luxury consumer behavior, and the ability to drive brand desirability across diverse markets.

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute integrated marketing strategies for APAC to strengthen brand equity and desirability.
• Localize global brand guidelines into effective regional campaigns that resonate with diverse APAC markets.
• Lead annual marketing planning, budgeting, and performance tracking.
• Design and cascade luxury marketing campaigns and activations frameworks and structures across the region.

Campaign Management

• Oversee 360° marketing campaigns—including retail activations, digital, PR, events, and product launches.
• Ensure consistent and premium brand messaging across all touchpoints.
• Partner with global HQ to align on creative direction, assets, and campaign timelines.

Events & Omnichannel Activation

• Partner closely with sales team to roll out exclusive brand activations and client engagement private events.
• Work with partners to drive activation calendars, pop‑ups, boutique events, and client‑centric initiatives.

Market Insights & Business Partnership

• Track market trends, competitive movements, and consumer insights to identify growth opportunities.
• Act as a key business partner to country teams, ensuring strategic alignment and successful execution.

Team & Stakeholder Management

• Manage local market marketers/agencies across the region.
• Coordinate with cross‑functional teams (global, merchandising, e‑commerce, PR) to ensure cohesive brand execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6–10 years of regional marketing experience—with at least 3 years in luxury fashion, beauty, watches/jewellery, or premium lifestyle brands.
• Demonstrated success in delivering 360° marketing campaigns across multiple APAC markets.
• Strong understanding of digital, CRM, and omnichannel marketing in a luxury environment.
• Exceptional stakeholder management, communication, and project leadership skills.
• Creative mindset with a strong eye for aesthetics and brand storytelling.
• Ability to thrive in a fast‑paced, matrixed organisation.