Analyst, Campaign Management Analytics

Maybank; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading banking institution in Singapore seeks a Business Analyst for Campaign Management Analytics. You will develop and manage marketing campaigns across email, SMS, and other platforms, utilizing data tools like SAS and SQL. Ideal candidates should have a Bachelor’s degree in a related field and experience with CRM platforms. This full-time role promises exciting challenges in the banking sector and focuses on customer data analysis and campaign optimization.

Qualifications

• Proficiency in data tools such as SAS, SQL, OAS, Power BI, or Tableau.
• Strong understanding of banking products and customer lifecycle.
• Excellent communication and presentation skills.

Responsibilities

• Develop and manage end-to-end marketing campaigns across various channels.
• Conduct A/B testing and multivariate analysis to optimize performance.
• Prepare reports and dashboards for campaign tracking.

Skills

Analysis

SAS

Python

Education

Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field

Tools

SAS

SQL

OAS

Power BI

Tableau

Salesforce

Adobe Campaign

Job description

Job Description

Business Analyst, Campaign Management Analytics

Job Responsibilities

• Develop and manage end-to-end marketing campaigns across email, SMS, push notifications, telesales, direct mailer and paid media.
• Design journey-based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers.
• Conduct A/B testing and multivariate analysis to optimize campaign performance.
• Ensure all campaigns comply with PDPA and other relevant regulatory requirements and internal governance standards.
• Collaborate closely with product managers to understand user requirements, campaign objectives, and fulfilment needs.
• Ensure timely and accurate delivery of campaigns and fulfilments.
• Partner with data science and analytics teams to leverage advanced analytics and predictive models in targeting customers.
• Refine customer segments and personalize outreach based on behavioral trends and product take-up.
• Prepare detailed reports and dashboards for campaign tracking and executive review.
• Analyze campaign performance using tools like SAS or OAS.
• Generate actionable insights to improve targeting, conversion, and ROI.

Job Skills

• Analysis
• SAS
• Python

Job Requirements

• Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field.
• Proficiency in data tools: SAS, SQL, OAS, Power BI, or Tableau.
• Strong understanding of banking products and customer lifecycle.
• Excellent communication and presentation skills.
• Experience with CRM platforms and marketing automation tools (e.g., Salesforce, Adobe Campaign).

Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Sales

Industries

Banking

Location

Punggol, North East Community Development Council, Singapore