Adobe Campaign Classic Specialist

GECO Asia Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing technology firm is looking for an Adobe Campaign Classic Specialist in Singapore. This role involves technical development, integration with various marketing channels, and executing personalized campaigns using Adobe Campaign Classic v8. The ideal candidate will have 3–4 years of relevant experience, hold certifications in Adobe Campaign Classic, and possess strong skills in JavaScript, HTML, and CSS. Responsibilities include maintaining integrations, ensuring data accuracy, and managing audience segmentation for effective campaign impact.

Qualifications

• Minimum 3–4 years of hands-on experience with Adobe Campaign Classic.
• Strong experience with complex workflows and technical development.
• Experience with CRM integrations across marketing and sales systems.

Responsibilities

• Design, develop, and maintain WebApps and integrations for Adobe Campaign Classic v8.
• Plan, build, and execute marketing campaigns.
• Manage audience segmentation and targeting logic.
• Ensure adherence to data governance and compliance standards.

Skills

Adobe Campaign Classic hands-on experience

JavaScript knowledge

HTML knowledge

CSS knowledge

Problem-solving skills

Stakeholder management skills

Education

Certified Adobe Campaign Classic Developer

Certified Adobe Campaign Classic Business Practitioner

Tools

Adobe Campaign Classic v8

SMP platform

Job description

Role Purpose

The Adobe Campaign Classic Specialist will be responsible for both technical development and end-to-end campaign execution within Adobe Campaign Classic v8. This role combines expertise in platform enhancements, WebApp development, system integration, and campaign management to deliver personalized, data-driven marketing experiences across multiple channels.

Key Responsibilities

Technical Development & Platform Support

• Design, develop, and maintain WebApps and integrations with Adobe Campaign Classic v8.
• Integrate ACC with new marketing channels and external interfaces.
• Manage schema extensions, API integrations, and optimize data flows.
• Develop and monitor data ingestion pipelines; troubleshoot failed feeds, synchronization issues, or workflow errors.
• Ensure data consistency, accuracy, and integrity across RT-CDP sources, attributes, and identity namespaces.
• Execute data import/export processes in compliance with governance and security standards.
• Implement and monitor security measures including access controls, encryption, and data retention practices.
• Maintain proper documentation and version control for all developments, workflows, and configurations.

Campaign Management & Execution

• Plan, build, and execute end-to-end marketing campaigns using Adobe Campaign Classic v8.
• Configure personalized schema workflows and set up deliveries for execution.
• Design and build ‘always-on’ trigger campaigns for real‑time engagement.
• Create and deploy Push Campaigns in SMP platform based on campaign briefs.
• Perform QA and troubleshoot HTML/content issues before deployment.
• Manage audience segmentation, targeting logic, and personalization across destination channels.
• Handle inbound and outbound real‑time activation processes ensuring data quality.
• Generate proofs and counts for validation with business stakeholders.
• Ensure adherence to data governance, privacy, and compliance standards.

Required Skills & Qualifications

• Certification:
  • Certified Adobe Campaign Classic Developer
  • Certified Adobe Campaign Classic Business Practitioner
• Experience:
  • Minimum 3–4+ years of hands‑on Adobe Campaign Classic experience.
  • Strong experience with complex workflows, delivery setup, and technical development.
• Technical Skills:
  • Working knowledge of JavaScript, HTML, and CSS for custom development and platform extensions.
  • Familiarity with CRM integrations across marketing, sales, and support systems.
  • Experience building Push campaigns via SMP platform.
• Additional Skills:
  • Experience with RT‑CDP (Adobe Experience Platform) preferred.
  • Excellent problem‑solving, communication, and stakeholder management skills.