Digital Product Manager Vice President

CITIBANK SINGAPORE LIMITED; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading global financial services firm is seeking a Digital Growth Lead Analyst in Singapore. This role is crucial for shaping the strategy for client-facing digital platforms and includes responsibilities such as managing the digital platform roadmap and driving key digital performance indicators. Ideal candidates should have over 7 years of relevant experience and strong communication skills to facilitate collaboration across various teams. This position offers opportunities for innovation and client engagement enhancement.

Benefits

Health and wellness programs

Financial well-being support

Qualifications

• 7+ years of experience in a relevant role.
• Exceptional communication and interpersonal skills.
• Ability to drive innovation and adapt in an agile environment.

Responsibilities

• Manage the digital platform roadmap based on market trends and client needs.
• Collaborate with Technology, Product, and Client Advisors for unified client experience.
• Drive digital KPIs through strategic initiatives.

Skills

Digital Product Management

Communication Skills

Interpersonal Skills

Data Analysis

Customer Advocacy

Education

Bachelor’s/University Degree

Master’s Degree

Job description

Roles & Responsibilities

At Citi, we get to connect millions of people across hundreds of cities and countries every day. And we've been doing it for more than 200 years. We do this through our unparalleled global network. We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

• At Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country
• We empower our employees to manage their financial well-being and help them plan for the future

Citi Wealth is an integration of Citi Private Bank and the Consumer Wealth organization into a single business enabling Citi to serve its clients across the wealth spectrum and capitalize on Citi’s industry leading capabilities to support the goal of Wealth, which is to be the leading wealth management provider globally.

Digital Growth Lead Analyst will play a pivotal role in shaping and executing the strategy for our client-facing digital platforms and commercializing technology ecosystem. This role is primarily responsible for driving innovation and enhancing the end-to-end client experience across all digital touchpoints. The successful candidate will combine deep expertise in digital product management with a strategic vision for platform evolution to deliver measurable business outcomes and support the bank's digital growth strategy.

Responsibilities

• Define and manage the digital platform roadmap, incorporating in-depth competitive landscape analysis, market trends, and client needs to prioritize initiatives and features.
• Facilitate extensive collaboration across all key partners including Technology, Product, Client Advisors, Contact Centre, and Controls teams to ensure a unified approach and deliver the best possible experience for clients.
• Drive key digital KPIs, including digital adoption rates, engagement metrics, and Net Promoter Score (NPS), through strategic initiatives and continuous optimization.
• Lead the commercialization strategy for Citibank Online and Mobile App, focusing on driving increased digital engagement and conversions through targeted features and campaigns.
• Oversee the strategy and execution of client communications related to digital platform enhancements, new features, and value propositions to drive awareness and adoption.
• Design and deliver training programs and materials for Client Advisors to effectively utilize digital platforms and articulate their value to clients.

Qualifications

• 7+ years of experience
• Experience in Digital Product, Platforms or similar role
• Exceptional communication, interpersonal, and influencing skills.
• Demonstrated ability to absorb new information quickly.
• Must be a passionate advocate for the customer and an ambassador for change, willing to speak up and challenge the status quo in order to build a truly customer‑centric organization and culture.
• Demonstrated track record of partnership and collaboration among cross‑functional teams.
• Ambition to drive toward continuous innovation and improvements.
• Ability to quickly adapt and maintain a flexible approach and resiliency in an agile environment.

Education

• Bachelor’s/University degree, Master’s degree preferred