Sr. Brand Manager/Brand Manager, Immunology

Novartis AG; Riyadh; Hybrid; SAR 180,000 - 280,000; Full time

Job summary

Novartis AG in Riyadh is seeking a Brand Manager to shape and drive our brands from strategy to execution. You will lead end-to-end launches, translate regional/global strategy into locally impactful brand plans that improve patient outcomes and drive sustainable growth.

This is a highly visible role for a strategic, agile marketer in a fast-paced environment. You will collaborate with Marketing and Medical teams to maximize activities, scout centers, KOLs, and OLs by disease within the

Qualifications

• Minimum 2 years brand management experience in pharmaceutical industry.
• Demonstrated success in launching products.
• Immunology disease area experience preferred.
• Local market experience preferred.
• Fluent in English and Arabic.

Responsibilities

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.

Skills

Agility

Asset Management

Commercial Excellence

Cross-Functional Collaboration

Customer-Oriented

Digital Marketing

Influencing Skills

Marketing Strategies

Operational Excellence

Product Lifecycle Management

Product Marketing

Product Strategies

Stakeholder Engagement

Stakeholder Management

Strategic Alliances

Job description

Job Description Summary

Brand Manager

Location : Riyadh

#LI-Hybrid

As a Brand Manager, you will play a critical role in shaping and driving the success of our brands, from strategy to execution. This role offers a unique opportunity to lead the end‑to‑end launch of new products, translating regional and global strategy into locally impactful brand plans that improve patient outcomes and drive sustainable growth.

This is a highly visible role for a strategic, agile marketer who thrives in a fast‑paced environment and is passionate about bringing innovation to market, building strong brands, and making a meaningful impact for patients.

Job Description

Major Accountabilities:

• Prepares content of Integrated Brand Teams and Launch Teams.
• Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
• Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
• Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
• Identifies area market insights and opportunity via customer interactions.
• Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives.
• Collaborate with Marketing and Medical teams to maximize activities: -Scout centres, KOLs and OLs by disease within assigned territory.
• Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.

Requirements:

• Minimum 2 years brand management experience with pharmaceutical industry. Previous Sales management / Market access experience is desirable
• Demonstrated success in launching product.
• Experience in Immunology Disease area preferred,
• Local market experience preferred
• Fluent in English and Arabic language

Skills Desired

Agility (Inactive), Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer-Oriented, Digital Marketing, Healthcare Sector Understanding (Inactive), Influencing Skills, Marketing Strategies, Operational Excellence, Priority Disease Areas Expertise (Inactive), Product Lifecycle Management (PLM), Product Marketing, Product Strategies, Stakeholder Engagement, Stakeholder Management, Strategic Alliances