Marketing Manager & Launch Lead

GlaxoSmithKline; Jeddah, Riyadh; Presencial; SAR 180 000 - 260 000; Tempo integral

Resumo da oferta

GlaxoSmithKline in Saudi Arabia seeks a Marketing Manager and Launch Lead to drive successful launches and lifecycle management of therapy areas and brands. You will lead cross-functional teams, craft strategic plans, and ensure adherence to GSK policies to deliver value to patients and healthcare providers.

Responsibilities include defining portfolio vision, leading commercial cycles, translating strategy into launch plans, and coordinating multi-department meetings to ensure timely delivery

Qualificações

• Bachelor's degree in pharmacy is required.
• Saudi Commission for Health Specialist (SCFHS) card is required.
• Minimum 4+ years of experience in the pharmaceutical industry with a proven track record.
• Previous marketing experience is required.

Responsabilidades

• Define and align product portfolio vision and goals across stakeholders.
• Lead core commercial cycle and brand forecasting in collaboration with relevant stakeholders.
• Translate portfolio and global brand strategy into launch plans with milestones, owners, timelines, and KPIs.
• Lead cross-functional launch and brand execution meetings with Commercial, Medical, Market Access, Regulatory, Supply, Digital and Finance teams.
• Define, track, and review KPIs including launch milestones, market share, access status, and execution rates.

Conhecimentos

Strategic marketing

Cross-functional leadership

Brand forecasting

KPI tracking

Stakeholder management

Launch planning

Formação académica

Bachelor's degree in pharmacy

Descrição da oferta de emprego

b Role Overview b

As a b Marketing Manager amp Launch Lead b you will play a pivotal role in driving the successful launch and lifecycle management of the assigned therapy area and brands You will lead cross-functional teams develop strategic marketing plans and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers

b Key Responsibilities b

• b Strategic Leadership b Define and align product portfolio vision strategy and goals across stakeholders
• b Commercial acumen b lead core commercial cycle and brand forecasting in collaboration with relevant stakeholder
• b Translate portfolio and global brand strategy b into clear launch and activity plans with milestones owners timelines and defined KPIs
• b Lead cross-functional launch b and brand execution meetings coordinating Commercial Medical Market Access Regulatory Supply Digital and Finance to ensure timely delivery
• b Define track and regularly review KPIs b e g launch milestones sales market share access status execution rates and use them to steer performance discussions and corrective actions
• b Product Lifecycle Management b Oversee product lifecycle from pre-launch to post-launch ensuring growth and alignment with GSK objectives
• b Market Expansion b Identify new opportunities develop strategies and drive market penetration for contributing to revenue growth
• b Customer Engagement b Establish strong connections with External Expert EEs and ensure delivery of the best customer experience
• b Brand Strategy b Co-create brand strategies integrated campaigns and educational programs to effectively deliver GSK s value proposition
• b Access amp Reimbursement b Lead and execute access plans ensuring patient access to GSK medications in collaboration with stakeholders
• b Field Engagement b Approximately spending 50 of time externally facing
• b Compliance b Ensure all activities align with GSK s ethical standards governance and regulatory requirements

Saudi National. Bachelor s degree in pharmacy. Saudi Commission for Health Specialist card (SCFHS) is required. Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance. Previous marketing experience.

Preferred Qualifications & Skills

If you have the following characteristics, it would be a plus: Strong expertise in biologics, respiratory and/or specialty medicines. Excellent verbal and written communication skills. Ability to deliver and exceed objectives within tight timelines. Demonstrated stakeholder management and influencing skills. Ability to problem solve with limited information. Budgeting and cost-consciousness.