Product Marketing Specialist (Consumer & OTC business)

Roche; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Roche is seeking a Marketing Specialist to drive brand and category growth through consumer-centric strategies and robust Go-to-Market plans across retail, pharmacy, and digital channels. You will work with regional and local teams to win with shoppers and consumers.

You will translate consumer and shopper insights into campaigns that drive acquisition, retention, and loyalty, while monitoring performance and collaborating across Sales, Trade Marketing, Supply Chain, and Digital.

Qualifications

• Experience in FMCG/OTC preferred.
• Proven ability to lead brand initiatives end-to-end.
• Excellent presentation and stakeholder management.

Responsibilities

• Lead end-to-end brand and product lifecycle management for the Consumer & OT CB portfolio, including launches and pricing strategy.
• Own and execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels.
• Translate consumer insights into campaigns and activations that drive acquisition and loyalty.
• Drive category management initiatives, including assortment, shelf positioning, and promotional planning.
• Develop and execute consumer acquisition and retention programs, including loyalty initiatives and omnichannel campaigns.
• Lead trade marketing execution, including in-store visibility and POS materials.

Skills

Brand management

Category management

Go-to-Market strategy

Omnichannel marketing

Data-driven marketing

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

Position Overview

The Marketing Specialist (Consumer & OT CBusiness) will lead brand and category growth through consumer-centric strategies, strong commercial execution, and impactful Go-to-Market plans. The role is responsible for driving consumer acquisition, retention, and loyalty, while strengthening product positioning and delivering sustainable business results across retail, pharmacy, and digital channels. The position works closely with regional and local cross-functional teams to win with shoppers, customers, and consumers.

Your Responsibilities

• Lead end-to-end brand and product lifecycle management for the Consumer & OT CBportfolio, including launches, renovations, pricing strategy, value proposition development, and portfolio optimization.
• Own and execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels to drive category growth and market share.
• Translate consumer and shopper insights into winning brand strategies, campaigns, and activations that drive acquisition, repeat purchase, and brand loyalty.
• Drive category management initiatives, including assortment strategy, shelf positioning, pricing architecture, and promotional planning to maximize category and brand performance.
• Develop and execute consumer acquisition and retention programs, including loyalty initiatives, digital engagement, and omnichannel campaigns.
• Lead trade marketing execution, including in-store visibility, promotional mechanics, bundles, and point-of-sale materials to increase conversion and shopper impact.
• Monitor market trends, competitor activity, and consumer behavior to identify growth opportunities and optimize brand positioning.
• Track and analyze key performance indicators such as sell-out, market share, penetration, repeat purchase, and return on marketing investment, and drive action plans accordingly.
• Collaborate with cross-functional teams (Sales, Trade Marketing, Supply Chain, Finance, Regulatory, and Digital) to ensure flawless execution and strong business outcomes.
• Ensure all activities comply with local regulations, company policies, and quality standards while maintaining a superior consumer experience.
• Strategic mapping and engagement of KOLs and HCPs through direct, face-to-face interactions to accelerate product adoption.
• Coordinate and execute launch-related educational meetings and workshops, including the development of supporting tools and materials.
• Spend more than 50% of working time in the field, maintaining a strong customer-facing presence to drive direct engagement with customers.

Who You Are

You bring exceptional presentation and communication skills, supported by a proven track record of delivering impactful presentations, articulating complex ideas with clarity and confidence, and effectively engaging and influencing diverse audiences and key stakeholders. You have solid experience in FMCG, consumer healthcare, OTC industry, or retail-driven marketing, with brand or category management. You demonstrate strong expertise in consumer acquisition, retention, planning, loyalty building, and integrated marketing campaigns. You have hands-on experience with category management, trade marketing, and omnichannel execution across retail, pharmacy, or e-commerce. You are highly analytical and comfortable working with performance metrics, consumer insights, and market data to drive decisions. You are a proactive, consumer-centric marketer with a passion for building brands and delivering sustainable growth. Highly self-driven and proactive, with the ability to independently identify opportunities, take ownership, and execute initiatives with a strong focus on results.

You are fluent in Arabic and English. Based in Riyadh, with strong knowledge of the local market and flexibility to travel up to 30% of the time to support business needs and customer engagement.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.