Senior CRM Leader

Aramex; Dammam; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading logistics firm in Dammam seeks a Senior CRM Specialist to develop and manage customer relationship strategies effectively. The role demands 7+ years of experience in CRM and data analytics, with at least 3 years in a managerial position. Candidates should be proficient in CRM platforms like Salesforce and HubSpot and have strong analytical and communication skills. This position offers a dynamic work environment focused on optimizing customer interactions and driving revenue growth.

Qualifications

• 7+ years experience in CRM, customer insights, or similar role.
• At least 3 years in a senior or managerial position.
• Proficient in CRM platforms and data analysis tools.

Responsibilities

• Design and implement comprehensive CRM strategies.
• Analyze customer data to identify trends and behaviors.
• Oversee management of the CRM database.

Skills

Analytical Skills

Communication Skills

Customer Oriented

Detail Oriented

Project Management

Team Collaboration

Education

Bachelor’s degree in business administration or related field

MBA or master’s degree is a plus

Tools

Salesforce

HubSpot

SQL

Google Analytics

Job description

Purpose of the Job

The Senior CRM Specialist will be responsible for developing, implementing, and managing customer relationship management strategies and initiatives. This role focuses on optimizing customer interactions, enhancing customer experience, and driving revenue growth through effective CRM practices. The Senior CRM Specialist will work closely with the marketing, sales, and customer service teams to leverage customer insights and data analytics for strategic decision‑making.

Responsibilities

• Design and implement comprehensive CRM strategies to improve customer acquisition, retention, and loyalty.
• Analyze customer data to identify trends, behaviors, and opportunities for enhancement.
• Oversee the management and maintenance of the CRM database to ensure data accuracy and integrity.
• Ensure alignment of CRM strategies with overall business objectives, making data‑backed recommendations for continuous improvement.
• Develop segmentation strategies for targeted marketing campaigns based on customer profiles and behavior.
• Oversee development and execution of targeted campaigns based on customer profiles, preferences, and engagement data.
• Collaborate with the marketing team to create personalized campaigns that resonate with target audiences.
• Work with the sales team to provide insights and tools to improve sales performance and customer engagement.
• Monitor and report on the effectiveness of CRM initiatives, providing actionable insights to stakeholders.
• Develop key performance indicators (KPIs) to track the success of CRM programs and identify areas for improvement.
• Conduct surveys and analyze customer feedback to enhance the overall customer experience.
• Utilize customer insights to inform product development and service offerings.
• Provide training and support to team members on CRM best practices and system usage.
• Serve as the primary point of contact for CRM‑related inquiries and troubleshooting.
• Evaluate and recommend CRM tools and technologies to enhance operational efficiency.
• Lead the CRM system’s customization and configuration to meet business needs, driving adoption across teams.
• Stay updated on industry trends and best practices in CRM and customer experience management.

Job Requirements – Experience and Education

• Bachelor’s degree in business administration, Marketing, Data Science, or a related field; MBA or master’s degree is a plus.
• 7+ years experience in CRM, customer insights, or a similar role, with at least 3 years in a senior or managerial position.
• Proficient in CRM platforms (e.g., Salesforce, HubSpot), data analysis tools (e.g., SQL, Google Analytics), and marketing automation software.

Leadership Behaviors

• Building Outstanding Teams
• Collaborate & break silos
• Execution & Accountability
• External focus
• Growth mindset
• Inclusion
• Innovation
• Setting a clear direction
• Simplification
• Skills
• Analytical Skills
• Commercial Acumen
• Communication Skills
• Customer Oriented
• Detail Oriented
• Influencing Skills
• Interpersonal Skills
• Organization & Planning
• Project Management
• Team Collaboration