Saudi F&B B2B Sales Lead - Specialty Coffee Growth

TradesApp; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

TradesApp is seeking a seasoned B2B Sales Manager for the Saudi F&B and specialty coffee sector in Riyadh. You will develop strategies, win new corporate accounts, and expand existing relationships with hotels, restaurants, cafés, and retailers.

Key requirements include 5–8 years of F&B sales in Saudi Arabia, a strong local network, fluent English (Arabic a plus), and a proven track record in end-to-end sales, negotiations, and CRM usage. This role is full-time and on-site.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Hospitality, or related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Fluent English; Arabic is an advantage; strong network in the Saudi F&B market.

Responsibilities

• Develop and execute sales strategies to achieve revenue and growth targets.
• Identify and acquire new B2B clients across the Saudi market.
• Build and maintain relationships with hotels, restaurants, cafés, offices, and retailers.
• Manage full sales cycle from lead generation to closing and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.
• Maintain strong sales pipeline and provide forecasts and reports.
• Coordinate with Operations, Marketing, and internal teams for service delivery.
• Represent the company at exhibitions and industry events.

Skills

F&B Sales

B2B Sales

Key Account Management

Specialty Coffee

Saudi Market

Client Relationships

New Business

Negotiation

Sales Strategy

Market Development

Education

Bachelor's Degree (Business/Marketing/Hospitality)

Tools

Microsoft Office

CRM Systems

Job description

TradesApp is seeking a seasoned B2B Sales Manager for the Saudi F&B and specialty coffee sector in Riyadh. You will develop strategies, win new corporate accounts, and expand existing relationships with hotels, restaurants, cafés, and retailers.

Key requirements include 5–8 years of F&B sales in Saudi Arabia, a strong local network, fluent English (Arabic a plus), and a proven track record in end-to-end sales, negotiations, and CRM usage. This role is full-time and on-site.