Saudi Specialty Coffee & F&B General Manager

TradesApp; Riyadh; On-site; SAR 357,000 - 483,000; Full time

Job summary

TradesApp in Riyadh seeks an experienced General Manager to lead the specialty coffee and F&B business, driving growth, profitability, and operational excellence across multi-unit stores.

The ideal candidate has deep Saudi market knowledge, a strong network, proven leadership in sales, partnerships, and P&L management, and a track record of expanding store networks and implementing brand standards.

Qualifications

• Bachelor’s degree in Business Administration, Hospitality, F&B Management, or related field.
• 10+ years in F&B, preferably specialty coffee or café.
• Strong Saudi Arabia F&B market experience is mandatory/preferred.
• Proven experience in a General Manager, Operations Director, Commercial Director, or senior F&B leadership role.
• Strong background in sales, business development, and commercial growth.
• Well-established network within the Saudi F&B, coffee, hospitality, and retail market.

Responsibilities

• Lead the overall business operations, strategy, and performance.
• Develop and execute business strategies to achieve revenue, profitability, and growth targets.
• Drive sales, business development, partnerships, and market expansion.
• Build and maintain strong relationships with key clients, partners, suppliers, and industry stakeholders.
• Utilize an established Saudi F&B market network to identify and develop new business opportunities.
• Oversee day-to-day operations across stores, teams, and business functions.
• Monitor sales, revenue, costs, profitability, and key business KPIs.
• Lead and develop Store Managers, Operations, Sales, and support teams.
• Ensure consistent brand standards, product quality, customer experience, and operational excellence.
• Identify opportunities for new stores, business channels, partnerships, catering, corporate sales, and other revenue streams.
• Analyze market trends, customer preferences, and competitor activities to identify growth opportunities.
• Work closely with Finance, Marketing, HR, Supply Chain, and Operations teams to achieve business objectives.
• Manage budgets, forecasts, resources, and overall P&L performance.
• Lead negotiations with key clients, landlords, suppliers, and strategic partners.
• Ensure compliance with Saudi regulations, food safety standards, and company policies.
• Represent the business in industry events, meetings, networking activities, and strategic partnerships.
• Provide regular business performance reports and recommendations to senior management.

Skills

General Management

F&B Operations

Sales & Business Development

Saudi Market Network

Specialty Coffee / Café Industry

P&L & Financial Management

Education

Bachelor’s degree in Business Administration, Hospitality, F&B Management

Job description

TradesApp in Riyadh seeks an experienced General Manager to lead the specialty coffee and F&B business, driving growth, profitability, and operational excellence across multi-unit stores.

The ideal candidate has deep Saudi market knowledge, a strong network, proven leadership in sales, partnerships, and P&L management, and a track record of expanding store networks and implementing brand standards.