Sales Manager

TradesApp; Riyadh; On-site; SAR 180,000 - 260,000; Full time

Job summary

TradesApp is seeking an experienced Sales Manager for the F&B and specialty coffee sector in Riyadh, Saudi Arabia. You will lead B2B sales, expand the customer base, and drive revenue growth across the Saudi market.

The role requires a strong network within Saudi F&B, proven sales track record, and ability to build strategic partnerships with hotels, restaurants, cafés, and corporate clients. Fluency in English is required; Arabic is a plus.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or related field.
• 5–8 years of sales experience within the F&B sector in Saudi Arabia.
• Strong network within the Saudi F&B market.
• Proven track record in B2B sales, business development, and achieving sales targets.
• Fluent English; Arabic is an advantage.

Responsibilities

• Develop and execute sales strategies to achieve revenue and growth targets.
• Identify and acquire new B2B clients across the Saudi market.
• Build and maintain relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
• Manage the complete sales cycle from lead generation to closing and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.
• Maintain a strong sales pipeline and provide regular forecasts and reports.
• Identify market trends, customer needs, and competitor activities.
• Strengthen relationships with existing clients and upsell opportunities.
• Coordinate with Operations, Marketing, and other teams to ensure service delivery.
• Represent the company at exhibitions and industry events.

Skills

F&B Sales

B2B Sales

CRM systems

Negotiation

Account Management

Market Development

Sales Strategy

Relationship Building

Communication

Education

Bachelor’s degree

Tools

CRM software

Microsoft Office

Job description

Sales Manager – F&B / Specialty Coffee

Location: Riyadh, Saudi Arabia
Employment Type: Full-Time

Job Overview

We are looking for an experienced Sales Manager with a strong background in the F&B industry, preferably within the specialty coffee or café sector. The ideal candidate should have a strong network in the Saudi market, proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and business growth targets.
• Identify and acquire new B2B clients and business opportunities across the Saudi market.
• Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.
• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.
• Manage the complete sales cycle from lead generation to negotiation, closing, and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.
• Maintain a strong sales pipeline and provide regular sales forecasts and reports.
• Identify market trends, customer needs, and competitor activities.
• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.
• Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.
• Represent the company at exhibitions, networking events, industry meetings, and business functions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Strong preference for candidates with experience in specialty coffee, cafés, restaurants, or F&B brands.
• Established network and strong connections within the Saudi F&B market.
• Proven track record in B2B sales, business development, and achieving sales targets.
• Strong understanding of the Saudi F&B market and customer landscape.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong commercial and business development mindset.
• Proficiency in Microsoft Office and CRM systems.
• Fluent English is required; Arabic is an advantage.
• Valid Saudi driving license is preferred.

Key Skills

• F&B Sales & Business Development
• B2B & Corporate Sales
• Specialty Coffee / Café Industry
• Saudi Market Network
• Client Relationship Management
• New Business Acquisition
• Negotiation & Closing
• Key Account Management
• Sales Strategy & Target Achievement
• Market Development