Strategic Coffee Sales Lead — B2B & Key Accounts (Riyadh)

TradesApp; Riyadh; On-site; SAR 210,000 - 360,000; Full time

Job summary

TradesApp, acting on behalf of a partner coffee roastery in Riyadh, seeks a Sales Manager with a strong background in coffee, F&B, or FMCG sales. You will drive B2B growth, engage cafés, restaurants, hotels, retailers, and corporate clients, and lead key account strategies in the Saudi market.

The ideal candidate has 5+ years in relevant sales, a solid network in Saudi Arabia, and proven ability to develop new business and close deals.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5+ years of sales experience in Coffee Roastery, Coffee, F&B, or FMCG.
• Strong network in the Saudi market.
• Proven B2B sales and business development experience.
• English required; Arabic is an advantage.
• Valid Saudi driving license preferred.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Identify and acquire new B2B clients and business opportunities.
• Build relationships with cafés, restaurants, hotels, retailers, and corporate clients.
• Promote coffee beans, roasted coffee, and related products.
• Manage key accounts and develop long-term client relationships.
• Handle sales negotiations, proposals, pricing, and closing.
• Monitor market trends and competitor activities.
• Maintain sales pipeline and provide regular sales reports.

Skills

B2B Sales

Coffee & Roastery

FMCG/F&B

Business Development

Key Accounts

Saudi Market Network

Negotiation

Sales Growth

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

TradesApp, acting on behalf of a partner coffee roastery in Riyadh, seeks a Sales Manager with a strong background in coffee, F&B, or FMCG sales. You will drive B2B growth, engage cafés, restaurants, hotels, retailers, and corporate clients, and lead key account strategies in the Saudi market.

The ideal candidate has 5+ years in relevant sales, a solid network in Saudi Arabia, and proven ability to develop new business and close deals.