B2B Sales Manager - F&B / Specialty Coffee

TradesApp; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

TradesApp is seeking a seasoned B2B Sales Manager for the Saudi F&B and specialty coffee sector in Riyadh. You will develop strategies, win new corporate accounts, and expand existing relationships with hotels, restaurants, cafés, and retailers.

Key requirements include 5–8 years of F&B sales in Saudi Arabia, a strong local network, fluent English (Arabic a plus), and a proven track record in end-to-end sales, negotiations, and CRM usage. This role is full-time and on-site.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Hospitality, or related field.
• 5–8 years of sales experience within the F&B industry in Saudi Arabia.
• Fluent English; Arabic is an advantage; strong network in the Saudi F&B market.

Responsibilities

• Develop and execute sales strategies to achieve revenue and growth targets.
• Identify and acquire new B2B clients across the Saudi market.
• Build and maintain relationships with hotels, restaurants, cafés, offices, and retailers.
• Manage full sales cycle from lead generation to closing and account management.
• Prepare proposals, quotations, presentations, and commercial agreements.
• Maintain strong sales pipeline and provide forecasts and reports.
• Coordinate with Operations, Marketing, and internal teams for service delivery.
• Represent the company at exhibitions and industry events.

Skills

F&B Sales

B2B Sales

Key Account Management

Specialty Coffee

Saudi Market

Client Relationships

New Business

Negotiation

Sales Strategy

Market Development

Education

Bachelor's Degree (Business/Marketing/Hospitality)

Tools

Microsoft Office

CRM Systems

Job description

B2B Sales Manager – F&B / Specialty Coffee

Location: Riyadh, Saudi Arabia
Employment Type:Full-Time

Job Overview

We are looking for an experienced B2B Sales Manager with a strong background in theF&B industry, preferably within the specialty coffee or café sector. The ideal candidate should have astrong network in the Saudi market, proven B2B sales experience, and the ability to develop new business opportunities and grow existing accounts.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and business growth targets.




• Identify and acquire new B2B clients and business opportunities across the Saudi market.




• Build and maintain strong relationships with corporate clients, hotels, restaurants, cafés, offices, retailers, and other F&B businesses.




• Develop partnerships and commercial opportunities within the specialty coffee and F&B sector.




• Manage the complete sales cycle from lead generation to negotiation, closing, and account management.




• Prepare proposals, quotations, presentations, and commercial agreements.




• Maintain a strong sales pipeline and provide regular sales forecasts and reports.




• Identify market trends, customer needs, and competitor activities.




• Strengthen relationships with existing clients and identify opportunities for upselling and business expansion.




• Coordinate with Operations, Marketing, and other internal teams to ensure smooth service delivery.




• Represent the company at exhibitions, networking events, industry meetings, and business functions.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Hospitality, or a related field.




• 5–8 years of sales experience within the F&B industry in Saudi Arabia.




• Strong preference for candidates with experience inspecialty coffee, cafés, restaurants, or F&B brands.




• Established network and strong connections within the Saudi F&B market.




• Proven track record in B2B sales, business development, and achieving sales targets.




• Strong understanding of the Saudi F&B market and customer landscape.




• Excellent communication, presentation, negotiation, and relationship-building skills.




• Strong commercial and business development mindset.




• Proficiency in Microsoft Office and CRM systems.




• Fluent English is required; Arabic is an advantage.




• Valid Saudi driving license is preferred.

Key Skills

• F&B Sales & Business Development




• B2B & Corporate Sales




• Specialty Coffee / Café Industry




• Saudi Market Network




• Client Relationship Management




• New Business Acquisition




• Negotiation & Closing




• Key Account Management




• Sales Strategy & Target Achievement




• Market Development