Sales Engineer/Representative

Zahid Tractor; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Zahid Tractor in Riyadh seeks a driven sales professional to call on existing and new buyers of heavy equipment and rental solutions. You will develop forecasts, prepare quotations, and pursue targets within trading guidelines.

The role requires 2+ years of proven sales achievement, a Diploma or Bachelor in sales/marketing, and fluency in Arabic and English. Mechanical/electrical background is a plus, with strong product knowledge and negotiation skills.

Qualifications

• Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or related field.
• Arabic and English fluency required.
• 2+ years in effective selling with proven target achievement.

Responsibilities

• Make planned sales calls on existing and prospective buyers to ensure coverage and report outcomes.
• Maximize sales of heavy equipment within territory to meet annual turnover targets as per guidelines.
• Prepare quotations and tenders through Sales Administration and ensure prompt delivery and follow-up.
• Provide 6 months rolling forecast by unit, model and customer.
• Report on competitive activity and market conditions within the territory.
• Attend training to stay informed on company products and competitors.
• Participate in sales/promotional activities to generate business (demos, caravans, events).

Skills

Heavy equipment sales

Sales targeting

Arabic & English fluent

Education

Diploma or Bachelor in Sales/Marketing/Business Admin

Mechanical or Electrical background (plus)

Job description

To call on both existing and prospective buyers within a prescribed geographical area to maximize sales of both new and used equipment within trading guidelines established by Sales Management. To forecast business potential within his/her territory for short term (6 months) and to report on market conditions and competitive activity within his/her territory.

Key Accountabilities:

• Make planned sales calls on all existing and prospective buyers to ensure cost-effective coverage of his/her sales territory and to report the outcome via the Call Report system.
• Maximize the sales of the Company's products within his/her sales territory to achieve annual sales turnover targets within agreed discount levels as set by Sales Manager.
• Organize through Sales Administration preparation of necessary quotations and tenders and ensure their prompt delivery and follow-up and report outcome of each quote issued.
• Provide (6) months rolling forecast updated monthly by unit, model and customer.
• Report on a regular basis through the Call Report system on all aspects of competitive activity within his/her sales territory, e.g. pricing, sales, merchandising strategies etc.
• Report on a regular basis on the prevailing and forecasted economic conditions within his/her territory that impact on his/her sales opportunity, e.g. new projects, completion of existing projects etc.
• Through careful study of training materials provided by the Company (and attendance at training courses) to ensure he is familiar with the Company's products and services vis-a-vis the competition and to utilize professional selling skills to communicate to his/her prospective buyers.
• Participate in other sales and promotional activities as may be deemed necessary to generate business within his/her territory, e.g. demonstration, caravans, open days, surveys etc.

Knowledge, Skills and Aptitude:

• Educational Qualifications and Certifications: Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, or a related field. Mechanical or Electrical Engineering background is a plus.
• Knowledge: Selling heavy equipment / New / Used / Rental.
• Technical Skills: Background for equipment/electrical specs.
• Language Skills: Arabic / English fluent.
• Experience: At least 2 years in effective selling with a proven record of over-achievement of targets.