Modern Trade Representative - Field Sales

Arla Foods; Dammam; On-site; SAR 60,000 - 90,000; Full time

Job summary

Arla Foods is seeking a proactive Field Sales Representative to drive sales through scheduled field visits, build strong client relationships, and expand our customer base within an assigned territory.

You will manage orders, collect payments, and coordinate logistics with the warehouse, using CRM to track performance and customer data. Fluency in Arabic and English and a valid driving license are required.

Qualifications

• Prior sales experience in retail, wholesale or FMCG.
• Excellent written and verbal communication in Arabic and English.
• Strong negotiation and relationship-building skills.
• Ability to analyze market data and identify opportunities for growth.
• Proven track record of meeting or exceeding sales targets.
• Proficient with CRM systems and Microsoft Office.

Responsibilities

• Generate orders by visiting medium-to-large retail stores and wholesale accounts as per planned routes and schedules.
• Collect payments from clients and manage revenue collection.
• Coordinate logistics by submitting orders to the warehouse for preparation and delivery.
• Focus on medium-sized outlets, large retail chains and wholesale accounts requiring consultative selling.
• Utilize company vehicle for field travel and log visits and orders in the CRM.

Skills

Sales experience

Bilingual EN/AR

Negotiation

Relationship building

Strategic sales thinking

Target-driven

Problem solving

Time management

CRM proficiency

MS Office

Tools

CRM systems

MS Excel

MS Word

Outlook

Job description

Field Sales Representative

We are looking for an active and enthusiastic Field Sales Representative to join our team, who will be responsible for establishing and nurturing client relationships, driving sales growth, and expanding our customer base within an assigned territory.

Core Responsibilities:

• Order Generation: Conduct regular field visits to medium-to-large-sized retail stores and wholesale accounts, adhering to pre-defined routes and schedules.
• Revenue Collection: Manage the collection of payments from clients.
• Logistics Coordination: Submit orders to the warehouse for subsequent preparation and delivery.
• Targeted Outlets: Focus predominantly on medium-sized stores, large retail chains, and wholesale accounts, which typically require more consultative selling and sustained relationship management.
• Operational Support: Utilize a company vehicle for efficient travel and leverage a dedicated CRM system to log visits, track orders, manage customer data, and monitor sales performance.

Requirements and Additional Skills:

• Previous Experience: Prior experience in sales, preferably within the retail, wholesale, or Fast-Moving Consumer Goods (FMCG) sectors.
• Communication Skills: Excellent and effective communication skills (written and verbal) in both Arabic and English.
• Negotiation and Persuasion Skills: Ability to effectively negotiate and persuade potential clients, as well as retain existing customers.
• Relationship Building: Strong skills in building and developing long-term relationships with clients.
• Strategic Sales Thinking: Ability to analyze market data and identify new opportunities for sales growth.
• Target-Oriented: A proven track record of achieving or exceeding sales targets.
• Problem-Solving: Ability to handle customer objections and provide effective solutions.
• Commitment and Discipline: Ability to manage time effectively and work independently within defined plans and schedules.
• Valid Driving License: (Essential requirement) and the ability to drive long distances.
• Technical Knowledge: Proficiency in using CRM systems and Microsoft Office programs (Excel, Word, Outlook).
• Flexibility: Ability to adapt to changing working hours and field schedules.

Details:

• Working Days: 6 days.