Sales Manager (FMCG)

Client of Hire Fellows; Riyadh; On-site; SAR 120,000 - 220,000; Full time

Job summary

Client of Hire Fellows is seeking a commercially driven sales leader to oversee FMCG/F&B revenue, distribution, and channel growth across KSA. You will coordinate with distributors to optimize sell-in and sell-out while expanding presence in MSA through modern trade, online, and convenience channels.

The ideal candidate brings 5+ years in FMCG/F&B sales in Saudi Arabia, strong negotiation and account management skills, and a hands-on approach to execution.

Qualifications

• 5+ years of experience in FMCG/F&B sales in KSA.
• Strong experience managing multiple sales channels and distributors.
• Strong commercial, negotiation, and account management skills.
• Experience managing and developing sales teams.
• Strong understanding of sell-in, sell-out, distribution, forecasting, and collections.
• Fluent in Arabic and English.
• Strong analytical, organizational, and communication skills.
• Commercially driven with a hands-on approach to execution.

Responsibilities

• Own sales performance, revenue distribution, availability and channel growth within the budgeted P&L.
• Lead Modern Trade, Online and Convenience channel performance through the distributor including forecasting, sell-in sell-out, availability, execution and collections.
• Drive growth across Traditional Trade and HORECA through the direct sales team expanding distribution and market presence.
• Lead customer negotiations, annual agreements, pricing, trade terms and commercial plans with key customers.
• Manage, coach and develop the sales team, tracking performance against targets, execution standards and collections.
• Oversee the execution of trade marketing initiatives in collaboration with the marketing team and distributor.

Skills

Sales leadership

Negotiation

Account management

FMCG/F&B sales

Channel management

Data analysis

Job description

You will be responsible for driving the brand s revenue distribution availability and overall sales performance across KSA This role will lead key sales channels through the distributor while expanding the brand s presence across Traditional Trade and HORECA through the direct sales team The ideal candidate is commercially driven strong in negotiations and experienced in managing FMCG F amp B sales across multiple channels

Key Responsibilities

• Sales amp revenue Own sales performance revenue distribution availability and channel growth while driving profitable growth within the budgeted P amp L
• Channel management Lead Modern Trade Online and Convenience channel performance through the distributor including forecasting sell-in sell-out availability execution and collections
• Market expansion Drive growth across Traditional Trade and HORECA through the direct sales team expanding distribution and strengthening market presence
• Key accounts Lead customer negotiations annual agreements pricing trade terms and commercial plans with key customers
• Team management Manage coach and develop the sales team tracking performance against targets execution standards and collections
• Trade marketing Oversee the execution of trade marketing initiatives in collaboration with the marketing team and distributor

• 5+ years of experience in FMCG/FampB sales in KSA
• Strong experience managing multiple sales channels and distributors
• Strong commercial, negotiation, and account management skills
• Experience managing and developing sales teams
• Strong understanding of sell-in, sell-out, distribution, forecasting, and collections
• Fluent in Arabic and English
• Strong analytical, organizational, and communication skills
• Commercially driven with a hands-on approach to execution