Lead Generation Associate

Wego.com; Riyadh; On-site; SAR 60,000 - 90,000; Full time

Job summary

Wego is seeking a Lead Generation Associate to drive outbound prospecting in Saudi Arabia, turning target accounts into qualified meetings for our Riyadh sales team. You’ll use cold email, calling, and LinkedIn to build a consistent pipeline of qualified leads.

The role collaborates with marketing to localize outreach messaging for the Saudi market, aiming to hit monthly and quarterly targets and refine targeting based on sales feedback.

Qualifications

• 2–3 years of experience in B2B lead generation and outbound campaign execution (cold email, calling, LinkedIn)
• Excellent written and verbal communication in English and Arabic
• Strong interpersonal and organizational skills

Responsibilities

• Build and maintain a pipeline of qualified B2B leads for WegoPro in Saudi Arabia
• Hit monthly and quarterly targets for qualified meetings and pipeline
• Refine targeting and messaging based on feedback from the sales and marketing teams
• Localize outreach messaging for the Saudi market with marketing/content teams
• Collaborate with Riyadh sales to identify target accounts and book meetings

Skills

English

Arabic

Education

Bachelor's degree in Business/Marketing

Job description

We’re on a mission to help people discover the real value of travel — to inspire, to give more reasons, to make it easy — for you to go. Our company was founded back in 2005, and since then, we’ve imagined and created some of the most well-loved products for travelers all around the world.

Today, Wego is used by millions of people every month — people who travel for adventure, work, family, and for many other reasons. That’s why we work tirelessly to make your experience of planning & booking flights, hotels, and trips as seamless as possible.

Team Description

WegoPro is Wego's corporate travel and expense management platform, helping businesses book flights and hotels, manage travel spend, and control expenses in one place.

Saudi Arabia is a key growth market for WegoPro. You'll be our first dedicated lead generation hire for the Saudi market, working closely with our sales team in Riyadh.

The Role

As a Lead Generation Associate, you'll run outbound prospecting for the Saudi market, turning target accounts into qualified meetings for our Riyadh sales team.

You’ll use cold email, calling, and LinkedIn to reach the right buyers, build rapport, and grow a consistent pipeline of qualified leads.

What you will be working on

• Building a consistent pipeline of qualified B2B leads for WegoPro in Saudi Arabia
• Hitting monthly, quarterly, and annual targets for qualified meetings booked and pipeline generated
• Refining targeting and messaging based on conversion rate feedback from the sales team
• Localizing outreach messaging for the Saudi market together with our marketing and content teams

Core Responsibilities

• Execute outbound B2B lead generation campaigns via cold email, calling, and LinkedIn (InMail, Campaign Manager)
• Follow up consistently and build rapport with prospects throughout the outreach process
• Stay up to date on WegoPro's product so you can answer prospect questions confidently
• Work closely with the Riyadh sales team, from identifying target accounts through prospecting to booking qualified meetings
• Build and maintain a working knowledge of the Saudi market, the competitive landscape, and WegoPro's target buyer profile

Skills and experience

• Bachelor's degree in Business Management, Marketing, or a related field
• 2–3 years of experience in B2B lead generation and outbound campaign execution, including cold email, calling, and LinkedIn outreach
• Must-have: Excellent written and verbal communication skills in both English and Arabic
• Strong interpersonal and organizational skills
• A metrics-driven mindset with a strong analytical approach

Additional Info

• Passion and motivation to deliver in a fast-paced start-up environment
• A desire to learn and be part of a highly experienced team