Head of Sales - C-Pay

Classera; Riyadh; On-site; SAR 900,000 - 1,300,000; Full time

Job summary

C-Pay is seeking a Head of Sales to lead its global Sales and Business Development function from its base in Riyadh. The role drives revenue growth, expands market presence, and builds a high-performing commercial organization.

All BD team members report to this leader, who will align with Product, Marketing, and Partnerships to execute growth strategies. Ideal candidates bring 10+ years in sales/BD, proven leadership of large teams, and a track record of achieving revenue targets in FinTech,

Qualifications

• 10+ years in Sales, BD, or Commercial roles with leadership experience.
• Proven track record of hitting revenue targets in B2B/B2G contexts.
• Experience in FinTech, payments, SaaS, tech, or digital solutions preferred.
• Strong leadership, negotiation, and stakeholder management skills.
• Bachelor’s degree in Business/Marketing; MBA desired.

Responsibilities

• Lead global Sales and Business Development strategy for the company.
• Manage and guide the BD team across regions, setting targets and KPIs.
• Own revenue targets, pipeline development, forecasting, and performance.
• Develop new business opportunities across markets and sectors.
• Build relationships with senior decision-makers and strategic customers.
• Lead complex deals from qualification to closing.
• Establish sales processes, reporting, and pipeline governance.
• Coach the BD team to raise individual and group performance.
• Collaborate with Product, Marketing, Partnerships to drive growth.

Skills

Sales leadership

BD strategy

Revenue forecasting

Customer relationship management

Negotiation

Stakeholder management

B2B/B2G sales

Communication

Arabic and English fluency

Education

Bachelor’s in Business/Marketing

MBA (a plus)

Job description

Job Purpose

The Head of Sales will lead C-Pay’s global Sales and Business Development function, with responsibility for driving revenue growth, expanding market presence, and building a high-performing commercial organization. All C-Pay Business Development team members globally will report to this role.

Key Responsibilities

• Lead the overall Sales and Business Development strategy for C-Pay.
• Manage and lead C-Pay’s BD team globally, setting clear targets, priorities, and performance expectations.
• Own revenue targets, pipeline development, forecasting, and sales performance.
• Identify and develop new business opportunities across key markets and customer segments.
• Build and maintain strong relationships with strategic customers and senior decision-makers.
• Lead complex sales opportunities from qualification through proposal, negotiation, and closing.
• Establish effective sales processes, KPIs, reporting, and pipeline management practices.
• Coach and develop the BD team to improve individual and team performance.
• Work closely with Product, Marketing, Partnerships, and other internal stakeholders to support C-Pay’s growth strategy.
• Monitor market trends, customer needs, and competitor activity to identify new growth opportunities.
• Represent C-Pay in strategic meetings, industry events, and key customer engagements.

Qualifications & Experience

• 10+ years of experience in Sales, Business Development, or Commercial roles.
• Proven experience leading sales or business development teams.
• Strong track record of achieving and exceeding revenue targets.
• Experience in FinTech, payments, SaaS, technology, EdTech, or digital solutions is highly preferred.
• Strong experience managing complex B2B and/or B2G sales cycles.
• Excellent leadership, negotiation, communication, and stakeholder‑management skills.
• Strong commercial and strategic mindset with hands‑on execution capability.
• Experience managing sales pipelines, forecasts, and performance KPIs.
• Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
• Fluency in Arabic and English.