Field Sales Supervisor – Premium Confectionery (Riyadh)

Halwa Almasa factory for industry; Riyadh; On-site; SAR 60,000 - 90,000; Full time

Job summary

Halwa Almasa factory for industry in Saudi Arabia is seeking an energetic Sales Supervisor to lead field operations and push channel growth across the Kingdom. You will directly manage a team of sales representatives, oversee route planning, and ensure strong relationships with corporate clients, retailers, and HORECA partners.

You will monitor order processing, stock levels, and shelf presentation while coordinating with Finance on payments and credit terms.

Qualifications

• 3–5 years of proven experience as a Sales Supervisor (or Senior Sales Rep) in Food & Beverage, Confectionery, FMCG, or Hospitality sectors.
• Background in chocolates or fine sweets is highly desirable.
• In-depth knowledge of KSA distribution networks (Corporate, Retail, Wholesale, or HORECA).
• Demonstrated ability to lead, motivate, and direct a sales team in the field.
• Experience with CRM/ERP tools (preferably Odoo) and proficiency in sales reporting (Excel).
• Valid Saudi driving license and mobility within Riyadh are essential.

Responsibilities

• Team Supervision: Guide, mentor, and evaluate a team of sales representatives to maximize productivity and achieve monthly targets.
• Route & Territory Management: Plan daily sales routes, optimize coverage, and maintain high standards of market execution.
• Client & Account Management: Build and maintain strong relationships with corporate clients, key retail accounts, and HORECA partners.
• Sales Execution: Monitor order processing, shelf presentation, product availability, and stock levels across points of sale.
• Financial Control: Oversee timely payment collections, credit terms compliance, and reduction of aged receivables in coordination with Finance.
• Market Intelligence: Gather insights on market trends, competitor activities, and new expansion opportunities.
• Performance Reporting: Track team KPIs, submit daily/weekly sales reports, and suggest actionable growth initiatives.

Skills

Team leadership

Route planning

Account management

Sales reporting

CRM/ERP tools

Analytical skills

Driving license

Tools

Odoo CRM

Excel

Job description

Halwa Almasa factory for industry in Saudi Arabia is seeking an energetic Sales Supervisor to lead field operations and push channel growth across the Kingdom. You will directly manage a team of sales representatives, oversee route planning, and ensure strong relationships with corporate clients, retailers, and HORECA partners.

You will monitor order processing, stock levels, and shelf presentation while coordinating with Finance on payments and credit terms.