Electrical Sales Engineer

EPF; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

EPF Power Division is seeking an Electrical Sales Engineer in Saudi Arabia to drive sales and business development across the portfolio of generators, electrical systems, critical power, energy storage, power distribution and monitoring solutions.

You will identify opportunities, build relationships with customers, coordinate with technical teams, and prepare quotations while maintaining a robust sales pipeline and meeting targets.

Qualifications

• Bachelor's degree or diploma in Electrical Engineering or related technical discipline.
• Ability to independently generate leads and develop new customers.
• Strong understanding of electrical and power-system solutions.
• Excellent sales, negotiation, communication and presentation skills.
• Organize and prioritize customers, opportunities and follow-up activities.

Responsibilities

• Identify and target potential customers, projects, contractors, consultants, and business opportunities.
• Generate qualified sales leads through active market development and customer engagement.
• Build, organize, and continuously manage the sales pipeline.
• Develop new customer relationships and maintain existing accounts.
• Conduct customer meetings, presentations, technical discussions, and site visits.
• Understand customer technical and commercial requirements.
• Coordinate with EPF technical and operational teams to develop suitable solutions.
• Prepare and follow up quotations, technical-commercial proposals, and customer enquiries.
• Maintain consistent follow-up from initial opportunity through negotiation and order closure.
• Monitor upcoming projects, tenders, market opportunities, and competitor activities.
• Maintain accurate records of customers, leads, quotations, opportunities, and sales activities.
• Support achievement of agreed sales and business-development targets.
• Develop long-term customer relationships and identify opportunities for repeat business.

Skills

Sales

Negotiation

Communication

Presentation

Lead generation

Electrical engineering knowledge

Education

Electrical Engineering or related discipline

Job description

Electrical Sales Engineer – EPF Power Division

EPF is looking for an experienced and results-driven Electrical Sales Engineer to join the EPF Power Division, based in Saudi Arabia.

The primary focus of this position is sales and business development.

The role will support the complete EPF Power Division portfolio, including generators, electrical systems, critical power, energy storage, power distribution, monitoring, control, and renewable power solutions.

Key Responsibilities

Identify and target potential customers, projects, contractors, consultants, and business opportunities.

Generate qualified sales leads through active market development and customer engagement.

Build, organize, and continuously manage the sales pipeline.

Develop new customer relationships and maintain existing accounts.

Conduct customer meetings, presentations, technical discussions, and site visits.

Understand customer technical and commercial requirements.

Coordinate with EPF technical and operational teams to develop suitable solutions.

Prepare and follow up quotations, technical-commercial proposals, and customer enquiries.

Maintain consistent follow-up from initial opportunity through negotiation and order closure.

Monitor upcoming projects, tenders, market opportunities, and competitor activities.

Maintain accurate records of customers, leads, quotations, opportunities, and sales activities.

Support achievement of agreed sales and business-development targets.

Develop long-term customer relationships and identify opportunities for repeat business.

Candidate Requirements

Bachelor's degree or Diploma in Electrical Engineering or a related technical discipline.

Strong ability to independently generate leads and develop new customers.

Good understanding of electrical and power-system solutions.

Strong sales, negotiation, communication, and presentation skills.

Ability to organize and prioritize customers, opportunities, and follow-up activities.

Commercially focused with a strong understanding of the complete sales cycle.

Able to work independently and coordinate effectively with technical and operational teams.

Knowledge of the Saudi Arabian construction, industrial, infrastructure, commercial, or power market is preferred.

Valid Saudi driving licence is preferred.

Key Focus of the Position

This is primarily a sales and business-development position supported by electrical engineering knowledge.