Director of Loyalty Commercial Strategy & Partnerships

Qiddiya Investment Company 1; Riyadh; On-site; SAR 700,000 - 1,200,000; Full time

Job summary

Qiddiya Investment Company 1 seeks a Director of Loyalty Commercial to define and execute the loyalty program's commercial strategy in Saudi Arabia. You will maximize customer lifetime value, member engagement, revenue, and partner participation across the loyalty ecosystem.

Lead partnerships, monetize opportunities, and drive data-driven loyalty propositions to support growth. This role reports to senior leadership and requires leadership of a cross-functional team with governance and

Qualifications

• Bachelor's degree in business, marketing, finance, economics or related field.
• MBA is preferred for advanced leadership & strategy.
• 10+ years in loyalty, CRM, or related commercial roles, with at least 5 years in leadership.

Responsibilities

• Develop and lead the commercial strategy for the loyalty program aligned with growth objectives.
• Identify and implement revenue-generating opportunities across the loyalty ecosystem.
• Own loyalty program P&L and set revenue, redemption, and engagement targets.
• Monitor KPIs such as member acquisition, retention, LTV, and partner contribution.
• Build and manage strategic partnerships with brands, retailers, and financial institutions.
• Drive innovation in loyalty products, rewards and member experiences.
• Collaborate with Marketing, Analytics, Finance and operations to optimize performance.

Skills

Leadership

Strategic thinking

Partnership management

Data-driven decision making

Customer engagement

Loyalty programs

Education

Bachelor's degree in Business Administration, Marketing, Finance, Economics, or a related field

Master's degree (MBA preferred)

Tools

CRM platforms

Data analytics

Job description

Qiddiya Investment Company 1 seeks a Director of Loyalty Commercial to define and execute the loyalty program's commercial strategy in Saudi Arabia. You will maximize customer lifetime value, member engagement, revenue, and partner participation across the loyalty ecosystem.

Lead partnerships, monetize opportunities, and drive data-driven loyalty propositions to support growth. This role reports to senior leadership and requires leadership of a cross-functional team with governance and