Director of Loyalty Commercial & Partnerships

Qiddiya; Riyadh; On-site; SAR 600,000 - 1,000,000; Full time

Job summary

Qiddiya, based in Riyadh, Saudi Arabia, seeks a Director, Loyalty Commercial to define and execute the loyalty program's commercial strategy, driving growth, engagement, and profitability. You will lead partnerships with brands, financial institutions, and attractions to maximize member value and program performance.

Applicants should bring 10+ years in loyalty/CRM, strong leadership, and a track record of delivering revenue-generating initiatives. MBA preferred.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance, Economics, or a related field.
• MBA preferred.
• 10+ years of experience in loyalty, CRM, commercial strategy, customer engagement, partnerships, or related fields.
• Minimum 5 years in a leadership position managing commercial or loyalty functions.
• Experience within entertainment, tourism, hospitality, retail, aviation, financial services, or large consumer-focused organizations is highly desirable.

Responsibilities

• Define and lead the commercial strategy for the loyalty program.
• Identify and implement revenue-generating opportunities across the loyalty ecosystem.
• Establish long-term growth plans for loyalty membership, engagement, retention, and profitability.
• Drive innovation in loyalty products, rewards, benefits, and member experiences.
• Build and manage strategic partnerships with external brands, retailers, financial institutions, travel operators, entertainment providers, and other stakeholders.
• Negotiate commercial agreements and partnership contracts to maximize value.
• Develop a coalition of partners that enhances member benefits and program attractiveness.
• Monitor partner performance and ensure delivery against targets.
• Own loyalty program P&L and commercial performance metrics.
• Establish revenue, redemption, and customer engagement targets.
• Track KPIs including member acquisition/retention, active member rates, CLV, incremental revenue, redemption behavior, partner contribution.
• Utilize customer data, market trends, and competitive intelligence for growth opportunities.
• Drive development of personalized offers and targeted campaigns based on insights.
• Collaborate with analytics teams to measure program effectiveness and customer behavior.
• Partner with Marketing, Digital, Customer Experience, Commercial, Finance, Data & Analytics, Retail, and Operations teams.
• Provide executive-level recommendations to senior leadership on loyalty performance and opportunities.
• Lead cross-functional initiatives to enhance engagement and loyalty adoption.
• Oversee design and launch of new loyalty products, earning/redemption mechanisms, tier structures, and benefits.
• Evaluate emerging loyalty technologies and industry best practices.
• Champion digital transformation initiatives to improve loyalty program effectiveness and customer experience.

Skills

Leadership

Loyalty programs

CRM

Partnerships

Commercial strategy

Data analytics

Stakeholder management

Education

Bachelor's degree

MBA preferred

Job description

Qiddiya, based in Riyadh, Saudi Arabia, seeks a Director, Loyalty Commercial to define and execute the loyalty program's commercial strategy, driving growth, engagement, and profitability. You will lead partnerships with brands, financial institutions, and attractions to maximize member value and program performance.

Applicants should bring 10+ years in loyalty/CRM, strong leadership, and a track record of delivering revenue-generating initiatives. MBA preferred.