Digital Growth Architect – Banking Campaigns & Journeys

Linnk Group; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Linnk Group in Riyadh, Saudi Arabia, seeks a Digital Growth Specialist to drive customer acquisition, activation, engagement and usage across digital banking products. You will design data-driven campaigns and customer journeys that convert interest into active customers.

You will work with CRM, Analytics, Product and Marketing teams to optimise campaigns, analyse funnels, and improve conversions. A minimum of 4+ years in digital growth and retail banking is required.

Qualifications

• Bachelor's degree required in a relevant field.
• 4+ years of digital growth, CRM, lifecycle or performance marketing experience.
• Mandatory experience in retail banking or financial services.
• Hands-on with cards, lending or deposit campaigns.
• Strong understanding of customer journeys, funnel analysis and conversion optimization.
• Experience with analytics teams and CRM/campaign platforms.

Responsibilities

• Plan and execute digital growth campaigns for banking products and deposits.
• Design customer journeys covering acquisition, activation and spend growth.
• Collaborate with CRM, Analytics, Marketing and Product teams to launch campaigns.
• Analyse journeys and funnels to identify drop-offs and improve conversions.
• Track performance across acquisition, activation, conversion, spend and cost.
• Provide data-driven recommendations to improve engagement and adoption.

Skills

Digital growth

CRM

Lifecycle marketing

Performance marketing

Customer engagement

Data-driven campaigns

Education

Bachelor's degree in Business, Marketing, Finance, Banking, or related field

Tools

CRM platforms

Campaign management platforms

Job description

Linnk Group in Riyadh, Saudi Arabia, seeks a Digital Growth Specialist to drive customer acquisition, activation, engagement and usage across digital banking products. You will design data-driven campaigns and customer journeys that convert interest into active customers.

You will work with CRM, Analytics, Product and Marketing teams to optimise campaigns, analyse funnels, and improve conversions. A minimum of 4+ years in digital growth and retail banking is required.