Growth Marketing Lead: Digital Campaigns & Card Growth

PayTech Group; Jeddah; On-site; SAR 156,000 - 268,000; Full time

Job summary

PayTech Group in Saudi Arabia seeks an experienced Digital Marketing professional to drive customer acquisition, product adoption and revenue growth for cards and retail banking. The role blends hands-on performance marketing with data-driven optimization.

Design end-to-end campaigns, define targeting via segmentation and AB testing, manage media plans and budgets, and deliver actionable insights to stakeholders across product, sales and external partners.

Qualifications

• 7–10 years in digital marketing and campaign management.
• Experience in banking/fintech/cards marketing preferred.
• Strong knowledge of Google Ads (Search, Display, Performance Max) and social platforms.
• Experience with audience targeting and segmentation and marketing analytics.

Responsibilities

• Design and deliver end-to-end digital marketing campaigns for cards and retail banking.
• Develop targeting strategies using segmentation and AB testing.
• Manage media plans and budgets across paid search, social, and programmatic channels.
• Monitor performance, deliver insights, and optimize campaigns based on data.

Skills

Digital marketing

Performance marketing

Campaign management

AB testing

Data analysis

Stakeholder management

Media planning

Tools

Google Ads

Programmatic

Job description

PayTech Group in Saudi Arabia seeks an experienced Digital Marketing professional to drive customer acquisition, product adoption and revenue growth for cards and retail banking. The role blends hands-on performance marketing with data-driven optimization.

Design end-to-end campaigns, define targeting via segmentation and AB testing, manage media plans and budgets, and deliver actionable insights to stakeholders across product, sales and external partners.