Growth Specialist

Linnk Group; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Linnk Group in Riyadh, Saudi Arabia, seeks a Digital Growth Specialist to drive customer acquisition, activation, engagement and usage across digital banking products. You will design data-driven campaigns and customer journeys that convert interest into active customers.

You will work with CRM, Analytics, Product and Marketing teams to optimise campaigns, analyse funnels, and improve conversions. A minimum of 4+ years in digital growth and retail banking is required.

Qualifications

• Bachelor's degree required in a relevant field.
• 4+ years of digital growth, CRM, lifecycle or performance marketing experience.
• Mandatory experience in retail banking or financial services.
• Hands-on with cards, lending or deposit campaigns.
• Strong understanding of customer journeys, funnel analysis and conversion optimization.
• Experience with analytics teams and CRM/campaign platforms.

Responsibilities

• Plan and execute digital growth campaigns for banking products and deposits.
• Design customer journeys covering acquisition, activation and spend growth.
• Collaborate with CRM, Analytics, Marketing and Product teams to launch campaigns.
• Analyse journeys and funnels to identify drop-offs and improve conversions.
• Track performance across acquisition, activation, conversion, spend and cost.
• Provide data-driven recommendations to improve engagement and adoption.

Skills

Digital growth

CRM

Lifecycle marketing

Performance marketing

Customer engagement

Data-driven campaigns

Education

Bachelor's degree in Business, Marketing, Finance, Banking, or related field

Tools

CRM platforms

Campaign management platforms

Job description

Our client in Saudi Arabia, is looking for a Digital Growth Specialist to drive customer acquisition, activation, engagement, and usage across digital banking products, including cards, lending, and deposits. The successful candidate will be responsible for designing and executing data-driven digital growth campaigns and customer journeys that convert digital interest into active and engaged customers.

Job Title : Digital Growth Specialist

Contract: Yearly Renewable

Key Responsibilities

• Plan and execute digital growth campaigns for cards, lending, deposits, and other retail banking products.
• Design customer journeys covering acquisition, card activation, first transaction, reactivation, spend growth, and cross-selling.
• Work with CRM and Analytics teams on customer segmentation, campaign targeting, and performance tracking.
• Analyse customer journeys and conversion funnels to identify drop-offs and improve conversion.
• Track campaign performance across acquisition, activation, conversion, spend, engagement, and campaign cost.
• Collaborate with Product, Digital, Marketing, Risk, Compliance, CRM, and Analytics teams to launch and optimise campaigns.
• Provide data-driven recommendations to improve customer engagement and digital product adoption.

Requirements

• Bachelor's degree in Business, Marketing, Finance, Banking, or a related field.
• 4+ years of experience in digital growth, CRM, lifecycle marketing, performance marketing, or customer engagement.
• Mandatory experience in retail banking or financial services.
• Hands-on experience with cards, lending, or deposit campaigns.
• Strong understanding of customer journeys, funnel analysis, segmentation, and conversion optimisation.
• Experience with CRM and campaign management platforms and working with analytics teams.
• Saudi or GCC banking experience is preferred.