Banking Domain Digital Marketing Senior / Banking Expert

Visible Stars, Inc.; Riyadh; On-site; SAR 224,971 - 299,962; Full time

Job summary

A leading company in digital marketing in Riyadh is seeking a skilled Digital Marketing Specialist/Manager. The ideal candidate will drive the ROI of marketing campaigns, analyze customer journeys, and develop comprehensive strategies. Strong experience in Digital Banking marketing and analytical skills are essential for success in this role. Join us to shape our marketing initiatives across departments.

Qualifications

• Proven experience in Digital Banking marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication and stakeholder management skills.
• Familiarity with digital marketing tools, CRM platforms, and analytics software.

Responsibilities

• Monitor and evaluate the return on investment for all marketing campaigns.
• Analyze user journeys and overall customer experience across digital platforms.
• Develop and implement comprehensive digital marketing strategies.
• Serve as the single point of contact for marketing initiatives across departments.

Skills

Digital Banking marketing campaigns

Analytical skills

Communication skills

Familiarity with digital marketing tools

Tools

CRM platforms

Analytics software

Job description

Banking Domain Digital Marketing Senior / Banking Expert

Riyadh

• Job Type: full-time
• Category: MCX
• Post Date: 09/10/2025

Overview

• Location: Riyadh

Job Description

We are seeking a results-driven Digital Marketing Specialist/Manager to join our team. The ideal candidate will be responsible for overseeing the ROI of marketing campaigns, analyzing customer journeys and funnels, and acting as the single point of contact (SPOC) for all marketing initiatives. This role requires a deep understanding of digital marketing strategies, data-driven decision-making, and the ability to align marketing efforts with the overall digital roadmap.

Key Responsibilities:

• Campaign ROI Management: Monitor and evaluate the return on investment (ROI) for all marketing campaigns; identify areas for optimization to maximize campaign performance; prepare regular performance reports for stakeholders with actionable insights.
• Analyze Funnels of Experience and Journeys: Analyze user journeys, funnels, and overall customer experience across digital platforms; identify friction points and opportunities for improving engagement and conversion; collaborate with UX/UI and product teams to enhance user experience based on data-driven insights.
• Digital Marketing Expertise: Develop and implement comprehensive digital marketing strategies, including social media, paid campaigns, SEO/SEM, email marketing, and content marketing; stay updated with industry trends, tools, and best practices; optimize marketing efforts using analytics tools and performance metrics.
• SPOC for Marketing & Digital Roadmap: Serve as the single point of contact (SPOC) for marketing initiatives across departments; represent the marketing team in strategic planning discussions, ensuring alignment with the digital roadmap; coordinate cross-functional teams to ensure timely execution of marketing plans.

Qualifications

• Proven experience in Digital Banking marketing campaigns.
• Strong analytical skills with the ability to interpret data and generate insights.
• Excellent communication and stakeholder management skills.
• Familiarity with digital marketing tools, CRM platforms, and analytics software.

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