CVM & Segmentation Specialist - Hands-On Campaign Analytics

CreditNinja - KMD Partners, LLC; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

CodeNinja is hiring two hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is an execution role focused on turning data into actionable insights that drive campaign performance.

You will build segmentation models (RFM, behavioral, value-based), profile customers, translate outputs into audience lists, and create BI dashboards to track CVM metrics and campaign KPIs.

Qualifications

• Strong background in Retail Banking / CVM analytics.
• Hands-on experience building segmentation models (RFM, behavioral, value-based).
• Proven customer behavior analysis and profiling experience.
• Strong BI/reporting skills (Power BI, Tableau, SQL, or similar).
• Assumption 4-6 years of relevant experience.

Responsibilities

• Build and maintain customer segmentation models based on behavior, value, and lifecycle stage
• Conduct customer profiling and behavioral analysis to identify targeting opportunities
• Support campaign targeting by translating segmentation outputs into actionable audience lists
• Analyze campaign performance and customer response, feeding insights back into segmentation logic
• Develop and maintain BI/reporting dashboards to track CVM metrics and campaign KPIs
• Collaborate with marketing, BI, and product teams to convert data into commercial actions
• Continuously refine segmentation frameworks based on performance data and business feedback

Skills

CVM analytics

Segmentation modeling

Customer profiling

BI & reporting

Campaign targeting

Tools

Power BI

Tableau

SQL

SAS CI

Adobe Campaign

Job description

CodeNinja is hiring two hands-on CVM / Segmentation Specialists to support customer segmentation, profiling, and campaign targeting for a Retail Banking client. This is an execution role focused on turning data into actionable insights that drive campaign performance.

You will build segmentation models (RFM, behavioral, value-based), profile customers, translate outputs into audience lists, and create BI dashboards to track CVM metrics and campaign KPIs.