Senior CVM & Segmentation Strategy Lead

Codeninja

Saudi Arabia

On-site

SAR 700,000 - 1,200,000

Full time

7 days ago

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Job summary

Codeninja is seeking a Senior CVM Segmentation Head to lead customer lifecycle management for a retail banking client, covering acquisition, cross-sell, retention, and win-back. The role sits at the crossroads of commercial strategy, data-driven decision making, and stakeholder leadership to drive value and revenue across the base.

You will own end-to-end CVM strategy, define KPIs, design pricing levers, and lead campaign design and testing.

Qualifications

8-10 years of experience in CVM, growth strategy, retail banking, or customer lifecycle management.
Strong track record in pricing and revenue optimisation.
Proven experience owning commercial levers and campaign strategy end-to-end.
Strong stakeholder management skills, including senior leadership engagement.
Leadership/people management experience.

Responsibilities

Own end-to-end CVM strategy across the customer lifecycle: acquisition, cross-sell, retention, and win-back.
Define and track KPIs for customer value, engagement, and revenue performance.
Design and execute commercial levers, pricing, offers, and incentives to optimise customer value.
Lead campaign design, execution, and experimentation (A/B testing, uplift modelling).
Drive segmentation strategy to enable targeted, personalised interventions.
Partner with Marketing, Data Analytics, Product and Finance to align on priorities.
Manage relationships with senior leaders and lead CVM initiatives.