Senior CVM & Segmentation Lead - Growth & Personalization

CreditNinja - KMD Partners, LLC

Riyadh

On-site

SAR 180,000 - 300,000

Full time

6 days ago

Be an early applicant

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

CodeNinja seeks a Senior CVM / Segmentation Head to lead customer lifecycle management for a major regional retail banking client. You will own strategy across acquisition, cross-sell, retention, and win-back, and partner with Marketing, Data/Analytics, Product, and Finance to drive revenue growth.

You will define KPIs, design commercial levers, and lead campaigns with an emphasis on segmentation and data-driven decisions.

Qualifications

8–10+ years in CVM, growth strategy, retail banking, or customer lifecycle management.
Strong track record in pricing and revenue optimisation.
Proven experience owning commercial levers and end-to-end campaign strategy.
Strong stakeholder management including senior leadership engagement.
Leadership/people management experience.
Experience with segmentation frameworks and data-driven decision making.

Responsibilities

Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back.
Define and track KPIs for customer value, engagement, and revenue performance.
Design and execute commercial levers (pricing, offers, incentives) to optimise customer value.
Lead campaign design, execution, and experimentation (A/B testing, uplift modelling).
Drive customer segmentation strategy to enable targeted interventions.
Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on priorities.
Manage stakeholder relationships at senior/leadership level, presenting strategy and results.
Lead and develop a team executing CVM initiatives.