CVM / Segmentation Head - Customer Value Management

CreditNinja - KMD Partners, LLC; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

CodeNinja seeks a Senior CVM / Segmentation Head to lead customer lifecycle management for a major regional retail banking client. You will own strategy across acquisition, cross-sell, retention, and win-back, and partner with Marketing, Data/Analytics, Product, and Finance to drive revenue growth.

You will define KPIs, design commercial levers, and lead campaigns with an emphasis on segmentation and data-driven decisions.

Qualifications

• 8–10+ years in CVM, growth strategy, retail banking, or customer lifecycle management.
• Strong track record in pricing and revenue optimisation.
• Proven experience owning commercial levers and end-to-end campaign strategy.
• Strong stakeholder management including senior leadership engagement.
• Leadership/people management experience.
• Experience with segmentation frameworks and data-driven decision making.

Responsibilities

• Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back.
• Define and track KPIs for customer value, engagement, and revenue performance.
• Design and execute commercial levers (pricing, offers, incentives) to optimise customer value.
• Lead campaign design, execution, and experimentation (A/B testing, uplift modelling).
• Drive customer segmentation strategy to enable targeted interventions.
• Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on priorities.
• Manage stakeholder relationships at senior/leadership level, presenting strategy and results.
• Lead and develop a team executing CVM initiatives.

Skills

CVM

Growth strategy

Retail banking

Customer lifecycle

Pricing

Stakeholder mgmt

Leadership

Data-driven decisions

Job description

About CodeNinja

CodeNinja is a tech and AI consulting firm delivering embedded and forward-deployed engineering and business teams across KSA, Pakistan, Egypt, and Latin America. We partner with leading enterprises to build high-performing teams that drive digital transformation and commercial growth.

About the Role

We are hiring a Senior CVM / Segmentation Head to lead customer lifecycle management for a retail banking client, owning strategy across acquisition, cross-sell, retention, and win-back. This role sits at the intersection of commercial strategy, data-driven decision making, and stakeholder leadership — responsible for driving customer value and revenue optimisation across the entire base.

Key Responsibilities

• Own end-to-end CVM strategy across the customer lifecycle — acquisition, cross-sell, retention, and win-back
• Define and track KPIs for customer value, engagement, and revenue performance
• Design and execute commercial levers (pricing, offers, incentives) to optimise customer value
• Lead campaign design, execution, and experimentation (A/B testing, uplift modelling) to improve commercial outcomes
• Drive customer segmentation strategy to enable targeted, personalised interventions
• Partner cross-functionally with Marketing, Data/Analytics, Product, and Finance to align on commercial priorities
• Manage stakeholder relationships at senior/leadership level, presenting strategy and results
• Lead and develop a team executing CVM initiatives (if applicable — confirm team size/structure)

Must-Haves

• 8–10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management
• Strong track record in pricing and revenue optimisation
• Proven experience owning commercial levers and campaign strategy end-to-end
• Strong stakeholder management skills, including senior leadership engagement
• Leadership/people management experience
• Experience with segmentation frameworks and data-driven decision making

Nice-to-Haves

• Experience in retail banking specifically (vs. general retail/telco CVM)
• Familiarity with experimentation platforms and uplift modelling tools
• Exposure to CVM in a regional (MENA/KSA) market context

Why Join Us

• Opportunity to lead CVM strategy for a major regional client
• High-impact, senior leadership role with direct influence on commercial outcomes
• Work with a forward-deployed team at the intersection of consulting and hands‑on execution

Disclaimer

CodeNinja is an equal opportunity employer. All qualified applicants will be considered without regard to race, religion, gender, national origin, disability, or any other protected status.