Connected Care Marketing Lead - META Growth

BD (Becton, Dickinson and Company)

Saudi Arabia

Remote

SAR 350,000 - 550,000

Full time

6 days ago

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Job summary

BD (Becton, Dickinson and Company) in Riyadh, Saudi Arabia, is seeking a Marketing Manager META to lead the Connected Care marketing agenda across the Middle East, Turkey and Africa. You will translate global strategies into locally relevant plans, drive demand creation, market development and portfolio growth, and partner with regional leadership to enable sustainable, profitable growth.

The role requires a bachelor's degree in a related field and 10+ years in marketing or commercial

Qualifications

Bachelor’s degree in marketing or related field.
Minimum 10 years of progressive marketing/commercial leadership experience.
Experience in Medical Devices/Healthcare/Digital Health.
Proven ability to influence cross-functional teams in a complex matrix.
Experience launching regional products and driving growth.

Responsibilities

Develop and execute the Connected Care META marketing strategy.
Lead annual operating plans, marketing strategies, growth initiatives, and budget allocation.
Identify emerging customer needs, healthcare trends, competitive dynamics, and market opportunities across META.
Drive market access and customer adoption of Connected Care solutions with value propositions.
Collaborate with global marketing to localize messaging and campaigns.