Connected Care Marketing Lead, META Growth & Launch

BD

Riyadh

On-site

SAR 350,000 - 550,000

Full time

2 days ago

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Job summary

BD is a global medical technology company focused on advancing health through Connected Care. The Marketing Manager META will shape the strategic marketing agenda for Connected Care in the META region, drive demand creation, market development, and portfolio growth, and translate global strategies into locally relevant plans addressing diverse healthcare systems.

The role requires leadership across launches, campaigns, and commercial enablement, partnering with regional leadership to ensure

Qualifications

Bachelor’s degree in Marketing, Business Administration, Life Sciences, Pharmacy, Engineering, Healthcare Management, or related discipline.
Minimum 10 years of progressive experience in marketing, commercial leadership, product management, or business development.
Experience within Medical Devices, MedTech, Healthcare, Pharmaceutical, or Digital Health industries.

Responsibilities

Develop and execute the Connected Care META marketing strategy aligned with global priorities.
Lead annual operating plans, marketing strategies, and budget allocation.
Identify emerging customer needs, healthcare trends, and market opportunities across META.
Drive market access and customer adoption of Connected Care solutions with evidence-based value propositions.
Partner with Sales Leadership to drive growth and revenue acceleration.
Lead product lifecycle management activities including launch readiness and portfolio optimization.