Marketing Leader, Connected Care - META

BD; Saudi Arabia; On-site; SAR 600,000 - 900,000; Full time

Job summary

BD is seeking a Marketing Leader META to drive the strategic marketing agenda for Connected Care across the Middle East, Africa and Turkey regions. The role translates global and META strategies into locally relevant plans to address diverse healthcare systems and customer needs.

You will lead annual operating plans, launch excellence, demand generation, and commercial enablement to support sustainable, profitable growth. The position serves as the regional voice of the customer and market.

Qualifications

• Bachelor's degree in marketing, business administration, life sciences, pharmacy, engineering, healthcare management or related field.
• Minimum 10 years of progressive experience in marketing, commercial leadership, product management, or business development.
• Experience within Medical Devices, MedTech, Healthcare, Pharmaceutical, or Digital Health industries.
• Demonstrated success influencing cross-functional teams in a complex matrix organization.

Responsibilities

• Strategic Marketing Leadership: Develop and execute the Connected Care META marketing strategy aligned with global priorities and regional objectives.
• Portfolio Management & Market Development: Lead lifecycle, launches, portfolio optimization and market access strategies.
• Commercial Excellence & Demand Generation: Drive integrated campaigns, align with sales, and measure ROI.
• Customer & Competitive Intelligence: Gather insights and translate into actionable business recommendations.
• Product Launch & Campaign Excellence: Lead commercialization plans and digital marketing initiatives.
• Financial Management: Oversee regional marketing budget and forecast processes.
• Leadership & Talent Development: Coach regional marketing teams and build capabilities across functions.

Skills

Strategic marketing leadership

Portfolio management

Market development

Commercial excellence

Demand generation

Customer insights

Cross-functional collaboration

Education

Bachelor's degree in marketing/related

Job description

About the role The Marketing Leader META is responsible for leading the strategic marketing agenda for the Connected Care segment across the Middle East Turkey and Africa region The role is accountable for driving demand creation market development portfolio growth customer engagement launch excellence and commercial enablement to support sustainable and profitable growth across the Connect Care portfolio The position serves as the regional voice of the customer and market translating global and META marketing strategies into locally relevant execution plans that address diverse healthcare systems and customer needs

Main responsibilities

• Strategic Marketing Leadership Develop and execute the Connected Care META marketing strategy aligned with global priorities and regional business objectives Lead development of annual operating plans marketing strategies growth initiatives and budget allocation Identify emerging customer needs healthcare trends competitive dynamics and market opportunities across META Support market-shaping initiatives and strategic partnerships that enhance BD s leadership position in medication management and patient safety Partner with VP to support long-term growth strategies and market expansion plans
• Portfolio Management ampMarket Development Develop portfolio strategies that maximize market penetration and profitable growth Lead product lifecycle management activities including launch readiness commercialization portfolio optimization and end-of-life planning Collaborate with Global Marketing and Platform Leaders to localize value propositions messaging and customer engagement strategies Identify unmet customer needs and market opportunities to support product innovation and business development initiatives Drive market access and customer adoption of Connected Care solutions through evidence-based value propositions
• Commercial Excellence ampDemand Generation Partner closely with Sales Leadership to drive commercial growth and revenue acceleration initiatives Develop integrated marketing campaigns that generate demand and strengthen customer engagement Support key account planning and strategic customer development initiatives Drive marketing effectiveness through customer segmentation targeting campaign measurement and ROI analysis Ensure alignment between marketing investments and commercial objectives
• Customer ampCompetitive Intelligence Maintain deep understanding of customer needs market trends healthcare policy developments and competitor activities Engage with healthcare leaders pharmacists clinicians ministries of health procurement authorities and key opinion leaders Gather and translate customer insight into actionable business recommendations Provide strategic market intelligence to support business planning and investment decisions
• Product Launch ampCampaign Excellence Lead commercialization planning and execution for new products and digital health solutions Develop launch strategies customer adoption programs and campaign execution plans Establish metrics and dashboards to monitor campaign effectiveness and business performance Leverage digital and omnichannel marketing approaches to enhance customer reach and engagement Ensure consistent execution of brand product and marketing standards across the region
• Financial Management Manage regional marketing budget and resource allocation Support development of annual operating plans and forecasting processes Monitor marketing investments and return on investment Contribute to achievement of regional sales gross profit and operating plan commitments
• Leadership ampTalent Development Lead coach and develop regional marketing talent Foster a culture of innovation collaboration inclusion and accountability Build marketing capabilities across product management market development digital marketing and commercial excellence Support talent assessment succession planning and capability development within the organization

About you

• Bachelor s degree in marketing, Business Administration, Life Sciences, Pharmacy, Engineering, Healthcare Management, or related discipline.
• Minimum 10 years of progressive experience in marketing, commercial leadership, product management, or business development.
• Experience within Medical Devices, MedTech, Healthcare, Pharmaceutical, or Digital Health industries.
• Demonstrated success influencing cross-functional teams in a complex matrix organization.
• Experience managing successful regional product launches and commercial growth initiatives.