Regional Marketing Leader - Connected Care META

Becton Dickinson

Riyadh

On-site

SAR 180,000 - 340,000

Full time

14 days+

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Job summary

Becton Dickinson is seeking a Marketing Manager META who will lead the strategic marketing agenda for the Connected Care segment across the Middle East, Turkey and Africa. You will translate global and regional strategies into locally relevant plans, overseeing demand generation, market development, and commercial enablement to support profitable growth.

The role requires a Bachelor’s degree and 10+ years in marketing or related fields, with experience in Medical Devices or Digital Health.

Qualifications

Bachelor’s degree in marketing, Business Administration, Life Sciences, Pharmacy, Engineering, Healthcare Management, or related discipline.
Minimum 10 years of progressive experience in marketing, commercial leadership, product management, or business development.
Experience within Medical Devices, MedTech, Healthcare, Pharmaceutical, or Digital Health industries.

Responsibilities

Develop and execute the META marketing strategy aligned with global priorities and regional objectives.
Lead annual operating plans, marketing strategies, growth initiatives, and budget allocation.
Identify emerging customer needs, healthcare trends, and market opportunities across META.
Drive market access and customer adoption of Connected Care solutions with evidence-based value propositions.
Lead product lifecycle management, launches, and portfolio optimization.