Business Development & Sales Manager – EV Charging

Front End; Saudi Arabia; On-site; SAR 300,000 - 520,000; Full time

Job summary

Front End, in a joint venture with Wiseman, seeks a Business Development & Sales Manager to lead commercial growth in Saudi Arabia. You will build a local pipeline, close hardware and SaaS deals, and shape go-to-market strategies for the Kingdom.

The role requires 5+ years in B2B sales, strong Saudi market understanding, and the ability to travel. You will engage government and utilities, coordinate with Wiseman HQ, and drive the JV's growth trajectory.

Qualifications

• 5+ years of B2B sales or business development experience in EV charging or related sectors.
• Proven track record of closing complex, multi-stakeholder deals in Saudi Arabia.
• Fluent in Arabic and English; strong network in the Saudi market.
• Bachelor's degree in engineering, business, or a related field.
• Willingness to travel domestically and occasionally internationally.

Responsibilities

• Develop and execute the JV's sales strategy across Saudi Arabia for DC fast chargers, AC chargers, and the SaaS platform.
• Build and manage a structured pipeline of B2B and B2G accounts.
• Own the full sales cycle from prospecting and qualification through proposal, negotiation, and contract close.
• Develop and qualify a network of local distributors, EPC contractors, and system integrators.
• Build and maintain relationships with key government and regulatory stakeholders.
• Lead pricing, proposal development, and commercial negotiations in coordination with JV leadership and Wiseman HQ.
• Provide structured weekly and monthly reporting on pipeline, wins, market intelligence, and competitive activity.
• Advise the JV on local market requirements — SASO certification, payment integrations, Arabic language support, and service and warranty models.
• Represent the JV at industry events, exhibitions, and customer engagements across the Kingdom.
• Contribute to the long-term commercial roadmap, including team build-out as the business scales.

Skills

Business development

B2B sales

EV charging

Saudi market

Arabic language

Education

Bachelor's degree in engineering/business

Tools

CRM tools

Job description

About Front End

Front End is a Saudi-born, globally respected innovation powerhouse, delivering a precision-engineered ecosystem of advanced solutions across Energy, Industrial Facilities, Geoscience, Space, Offshore, Artificial Intelligence, Autonomy & Mobility, and Mining. With 30+ strategic alliances, 50+ major projects delivered, and tier-1 clients including Saudi Aramco, SABIC, and leading government entities, Front End partners with global technology leaders to accelerate industrial transformation in Saudi Arabia and the broader region — fully aligned with Saudi Vision 2030. The company was recognized as "Innovator of the Year" at the Oil & Gas Middle East 2025 Awards.

About Wiseman (Shenzhen) New Energy Technology Co., Ltd.

Wiseman is a next-generation provider of intelligent EV charging solutions, including DC fast chargers, AC chargers, and an integrated SaaS operations platform. Its core team is drawn from Huawei and tier-one electrical industry companies, with deep expertise in charging hardware, cloud SaaS, network communication, and security technology. Wiseman delivers end-to-end charging solutions to operators globally and is positioned as an industry leader in digital, networked, and intelligent charging.

About the Joint Venture

As part of Front End's Autonomy & Mobility portfolio, the active joint venture between Front End and Wiseman is established to build and operate EV charging infrastructure across the Kingdom of Saudi Arabia. The JV combines Front End's local market access, regulatory expertise, and execution track record with Wiseman's proven charging technology and SaaS platform — delivering hardware, software, and operations as an integrated offering to customers across the Kingdom.

Role overview

We are looking for a Business Development & Sales Manager to lead the JV's commercial growth in Saudi Arabia. The successful candidate will be responsible for building the customer pipeline, closing sales of charging hardware and SaaS platform deployments, developing the local channel and partner network, and helping shape the JV's go-to-market strategy in the Kingdom.

This is a foundational role for the JV's KSA operations. The right person will own the market and have meaningful influence over how it's built.

Key responsibilities

• Develop and execute the JV's sales strategy across Saudi Arabia for DC fast chargers, AC chargers, and the SaaS operations platform.
• Build and manage a structured pipeline of B2B and B2G accounts, including fleet operators, real estate developers, fuel retailers, utilities, government entities, and charge point operators.
• Own the full sales cycle from prospecting and qualification through proposal, negotiation, and contract close.
• Develop and qualify a network of local distributors, EPC contractors, and system integrators to extend the JV's reach.
• Build and maintain relationships with key government and regulatory stakeholders relevant to EV charging deployment in the Kingdom.
• Lead pricing, proposal development, and commercial negotiations in coordination with JV leadership and Wiseman HQ.
• Provide structured weekly and monthly reporting on pipeline, wins, market intelligence, and competitive activity.
• Advise the JV on local market requirements — including SASO certification, payment integrations, Arabic language support, and service and warranty models — to ensure product-market fit.
• Represent the JV at industry events, exhibitions, and customer engagements across the Kingdom.
• Contribute to the long-term commercial roadmap, including team build-out as the business scales.

Required qualifications

• 5+ years of B2B sales or business development experience, ideally in EV charging, energy, electrical infrastructure, automotive, or industrial technology.
• Demonstrated track record of closing complex, multi-stakeholder deals in Saudi Arabia.
• Established network across one or more of: fleet operators, real estate developers, utilities, government procurement, fuel retail, or major Saudi industrial groups.
• Strong understanding of the Saudi commercial landscape, procurement processes, and regulatory environment.
• Fluent in Arabic and English; comfortable communicating with both local customers and an international HQ.
• Bachelor's degree in engineering, business, or a related field.
• Saudi national or GCC resident with the legal right to work in the Kingdom.
• Willingness to travel domestically and occasionally internationally (China HQ visits expected).

Preferred qualifications

• Prior experience selling charging infrastructure, energy management systems, or SaaS platforms.
• Familiarity with SASO certification processes and Saudi product compliance requirements.
• Existing relationships with key Saudi government entities, utilities, fleet operators, or major industrial groups relevant to EV infrastructure.
• Experience working within a joint venture or with a Chinese technology partner.