Business Development & Sales Manager EV Charging

Front End Limited Company (FELCO); Eastern Province; On-site; SAR 300,000 - 520,000; Full time

Job summary

Front End Limited Company (FELCO) seeks a senior sales professional to lead Saudi Arabia EV charging initiatives. You will develop sales strategy for DC fast chargers, AC chargers, and a SaaS platform, building a robust B2B/B2G pipeline including fleet operators, developers, utilities, and government entities.

You will own the full sales cycle, negotiate contracts, and coordinate with JV leadership and Wiseman HQ.

Qualifications

• 5+ years of B2B sales or business development experience, ideally in EV charging, energy, electrical infrastructure, automotive, or industrial technology.
• Demonstrated track record of closing complex, multi-stakeholder deals in Saudi Arabia.
• Established network across fleet operators, real estate developers, utilities, government procurement, fuel retail, or major Saudi industrial groups.
• Fluent in Arabic and English; comfortable communicating with local customers and an international HQ.
• Bachelor's degree in engineering, business, or a related field.
• Saudi national or GCC resident with the legal right to work in the Kingdom.

Responsibilities

• Develop and execute the JV s sales strategy across Saudi Arabia for DC fast chargers, AC chargers, and the SaaS operations platform.
• Build and manage a structured pipeline of B2B and B2G accounts including fleet operators, real estate developers, fuel retailers, utilities, and government entities.
• Own the full sales cycle from prospecting and qualification through proposal, negotiation, and contract close.
• Develop and qualify a network of local distributors, EPC contractors, and system integrators to extend the JV s reach.
• Build and maintain relationships with key government and regulatory stakeholders relevant to EV charging deployment in the Kingdom.
• Lead pricing, proposal development, and commercial negotiations in coordination with JV leadership and Wiseman HQ.
• Provide structured weekly and monthly reporting on pipeline, wins, market intelligence, and competitive activity.
• Advise the JV on local market requirements including SASO certification, payment integrations, and service/warranty models.
• Represent the JV at industry events, exhibitions, and customer engagements across the Kingdom.
• Contribute to the long-term commercial roadmap and team build-out as the business scales.

Skills

B2B sales

EV charging

Saudi market knowledge

Arabic & English

Regulatory landscape

Education

Bachelor's degree in engineering, business, or related field

Job description

Key responsibilities

• Develop and execute the JV s sales strategy across Saudi Arabia for DC fast chargers
• AC chargers
• and the SaaS operations platform
• Build and manage a structured pipeline of B2B and B2G accounts
• including fleet operators
• real estate developers
• fuel retailers
• utilities
• government entities
• and charge point operators
• Own the full sales cycle from prospecting and qualification through proposal
• negotiation
• and contract close
• Develop and qualify a network of local distributors
• EPC contractors
• and system integrators to extend the JV s reach
• Build and maintain relationships with key government and regulatory stakeholders relevant to EV charging deployment in the Kingdom
• Lead pricing
• proposal development
• and commercial negotiations in coordination with JV leadership and Wiseman HQ
• Provide structured weekly and monthly reporting on pipeline
• wins
• market intelligence
• and competitive activity
• Advise the JV on local market requirements including SASO certification
• payment integrations
• Arabic language support
• and service and warranty models to ensure product-market fit
• Represent the JV at industry events
• exhibitions
• and customer engagements across the Kingdom
• Contribute to the long-term commercial roadmap
• including team build-out as the business scales

Required qualifications

• 5+ years of B2B sales or business development experience, ideally in EV charging, energy, electrical infrastructure, automotive, or industrial technology.
• Demonstrated track record of closing complex, multi-stakeholder deals in Saudi Arabia.
• Established network across one or more of: fleet operators, real estate developers, utilities, government procurement, fuel retail, or major Saudi industrial groups.
• Strong understanding of the Saudi commercial landscape, procurement processes, and regulatory environment.
• Fluent in Arabic and English; comfortable communicating with both local customers and an international HQ.
• Bachelor's degree in engineering, business, or a related field.
• Saudi national or GCC resident with the legal right to work in the Kingdom.
• Willingness to travel domestically and occasionally internationally (China HQ visits expected).

Preferred qualifications

• Prior experience selling charging infrastructure, energy management systems, or SaaS platforms.
• Familiarity with SASO certification processes and Saudi product compliance requirements.
• Existing relationships with key Saudi government entities, utilities, fleet operators, or major industrial groups relevant to EV infrastructure.
• Experience working within a joint venture or with a Chinese technology partner.