Business Development Officer OOH SADAFCO Sales 08:17

AimGulf; Abha; Sur place; SAR 89 000 - 134 000; Plein temps

Résumé du poste

AimGulf is recruiting a Business Development Officer OOH to drive SADAFCO’s street-channel sales across Saudi Arabia’s food service sector. This field-based role focuses on acquiring new accounts and expanding relationships with cafeterias, cafes, juice shops, restaurants, and catering firms.

With 4+ years in field sales (FMCG/HORECA), a Diploma or Bachelor’s in business-related studies, and fluent Arabic, you will negotiate effectively, plan routes, manage CRM data, and coordinate with

Qualifications

• Minimum 4 years of field sales experience in F&B/HORECA or food service.
• Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or related field.
• Arabic fluency is essential; English is advantageous.

Responsabilités

• Identify, approach, and onboard new customers in the street channel.
• Meet monthly, quarterly, and annual sales targets.
• Visit existing customers regularly to strengthen relationships and increase sales.
• Build a robust pipeline of prospective F&B clients.
• Coordinate with logistics to ensure product availability and timely orders.
• Collaborate with marketing and trade teams for promotions.

Connaissances

Negotiation skills

Interpersonal communication

Organizational & route planning

CRM proficiency

Saudi street-level F&B knowledge

Formation

Diploma or Bachelor’s in Business Administration / Sales / Marketing

Outils

CRM software

MS Office

Description du poste

Job Title: Business Development Officer OOH

The Business Development Officer is responsible for acquiring new customers and retaining existing clients in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This is a field-based role that requires strong sales skills, market knowledge, and the ability to manage customer relationships effectively.

Key Responsibilities:

• Actively identify, approach, and onboard new customers within the street channel segment.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Maintain regular visits to existing customers to strengthen relationships and increase sales volume.
• Build a robust pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve issues quickly and professionally to maintain high retention rates.
• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback regarding competitor activities, pricing, and product acceptance.
• Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Work closely with the marketing and trade marketing teams for promotion execution.
• Maintain deep knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling when required.

Experience Required:

Minimum 4 years of field sales experience, preferably in the foodservice, FMCG, or HORECA industry.

Education Qualifications:

Diploma or Bachelor’s Degree in Business Administration, Sales, Marketing, or a related field.

Skills Required:

• Strong negotiation and persuasion skills
• Excellent interpersonal and communication skills
• Strong organizational and route planning skills
• CRM and MS Office proficiency
• Deep understanding of Saudi street-level F&B customer base

Languages:

Fluency in Arabic is essential; English is a strong advantage.

Employment / Job Type:

Full Time

Gender:

Only Male can apply for this role

About the Company:

Saudia Dairy and Foodstuff Company, known as SADAFCO, is a Jeddah based food manufacturer best recognised for its Saudia brand. Its portfolio covers long life milk, ice cream, tomato paste, cheese, snacks and beverages, distributed through an extensive network of depots serving retailers across Saudi Arabia and neighbouring markets.

Company Industry:

Food and Beverage

Department / Functional Area:

Sales

Closing Date:

15 November 2026