Business Development Officer OOH

Saudia Dairy & Foodstuff Company (SADAFCO); Makkah Region; On-site; SAR 180,000 - 240,000; Full time

Job summary

Saudia Dairy & Foodstuff Company (SADAFCO) is seeking a Business Development Officer to expand the street channel in the Food Service sector, targeting cafeterias, cafes, juice shops, restaurants, and catering firms. You will acquire new customers, retain existing ones, and drive revenue growth through strategic account management.

You will maintain strong relationships, identify opportunities, and work with marketing, logistics, and sales teams to ensure product availability and successful

Qualifications

• Education: Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.
• Experience: Minimum 4 years of field sales in the foodservice, FMCG, or HORECA industry.
• Languages: Fluency in Arabic is essential; English is a strong advantage.
• Strong negotiation and persuasion skills.
• Excellent interpersonal and communication skills.
• Strong organizational and route planning skills.
• CRM and MS Office proficiency.
• Deep understanding of Saudi street-level F&B customer base.

Responsibilities

• Actively identify, approach, and onboard new customers within the street channel segment.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Maintain regular visits to existing customers to strengthen relationships and increase sales volume.
• Build a robust pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve issues quickly and professionally to maintain high retention rates.
• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback regarding competitor activities, pricing, and product acceptance.
• Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Work closely with the marketing and trade marketing teams for promotion execution.
• Educate new clients on product use, shelf-life, and food safety handling when required.

Skills

Negotiation

Communication

Interpersonal skills

Route planning

CRM proficiency

MS Office

Arabic fluency

Education

Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or related field

Tools

CRM software

MS Office Suite

Job description

The Business Development Officer is responsible for acquiring new customers and retaining existing clients in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This is a field-based role that requires strong sales skills, market knowledge, and the ability to manage customer relationships effectively.

Key Accountabilities

• Actively identify, approach, and onboard new customers within the street channel segment.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Maintain regular visits to existing customers to strengthen relationships and increase sales volume.

Customer Acquisition & Retention:

• Build a robust pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve issues quickly and professionally to maintain high retention rates.

Reporting & Analysis:

• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback regarding competitor activities, pricing, and product acceptance.
• Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Work closely with the marketing and trade marketing teams for promotion execution.

Product Knowledge & Training:

• Maintain deep knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling when required.

Skills

Job Requirements

• Education level: Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.
• Experience: Minimum 4 years of field sales experience, preferably in the foodservice, FMCG, or HORECA industry.
• Languages: Fluency in Arabic is essential; English is a strong advantage.
• Strong negotiation and persuasion skills
• Excellent interpersonal and communication skills
• Strong organizational and route planning skills
• CRM and MS Office proficiency
• Deep understanding of Saudi street-level F&B customer base