Business Development Officer OOH

The Saudia Dairy and Foodstuff Company; Makkah Region; On-site; SAR 60,000 - 90,000; Full time

Job summary

The Saudia Dairy and Foodstuff Company is seeking a Business Development Officer to drive growth in the Street Channel for the Food Service sector. The role focuses on acquiring new customers, retaining existing accounts, and collaborating with logistics, marketing, and trade teams to execute promotions and ensure smooth order fulfillment.

Responsibilities include meeting sales targets, maintaining client relationships, and providing market feedback while using CRM tools to monitor activity and

Qualifications

• Strong sales skills demonstrated in field-based roles.
• Ability to acquire and retain customers within the street channel.
• Proficient in using CRM tools to track interactions and funnel progress.

Responsibilities

• Identify, approach, and onboard new customers in the street channel.
• Meet monthly, quarterly, and annual sales targets.
• Maintain regular visits to existing customers to grow sales volume.
• Provide market feedback on competitors, pricing, and product acceptance.
• Coordinate with logistics, marketing, and trade teams for promotions and order fulfillment.
• Educate clients on SADAFCO product lines, usage, shelf-life, and food safety.

Skills

Sales skills

Customer relationships

Market knowledge

Tools

CRM tools

Job description

Purpose of the job

The Business Development Officer is responsible for acquiring new customers and retaining existing clients in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This is a field-based role that requires strong sales skills, market knowledge, and the ability to manage customer relationships effectively.

Key Accountabilities

Sales Execution

• Actively identify, approach, and onboard new customers within the street channel segment.
• Ensure achievement of monthly, quarterly, and annual sales targets.
• Maintain regular visits to existing customers to strengthen relationships and increase sales volume.

Customer Acquisition & Retention

• Build a robust pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve issues quickly and professionally to maintain high retention rates.

Reporting & Analysis

• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback regarding competitor activities, pricing, and product acceptance.
• Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.

Team Collaboration

• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Work closely with the marketing and trade marketing teams for promotion execution.

Product Knowledge & Training

• Maintain deep knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling when required.