Field Sales Pro – F&B Street Channel

AimGulf; Abha; On-site; SAR 89,000 - 134,000; Full time

Job summary

AimGulf is recruiting a Business Development Officer OOH to drive SADAFCO’s street-channel sales across Saudi Arabia’s food service sector. This field-based role focuses on acquiring new accounts and expanding relationships with cafeterias, cafes, juice shops, restaurants, and catering firms.

With 4+ years in field sales (FMCG/HORECA), a Diploma or Bachelor’s in business-related studies, and fluent Arabic, you will negotiate effectively, plan routes, manage CRM data, and coordinate with

Qualifications

• Minimum 4 years of field sales experience in F&B/HORECA or food service.
• Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or related field.
• Arabic fluency is essential; English is advantageous.

Responsibilities

• Identify, approach, and onboard new customers in the street channel.
• Meet monthly, quarterly, and annual sales targets.
• Visit existing customers regularly to strengthen relationships and increase sales.
• Build a robust pipeline of prospective F&B clients.
• Coordinate with logistics to ensure product availability and timely orders.
• Collaborate with marketing and trade teams for promotions.

Skills

Negotiation skills

Interpersonal communication

Organizational & route planning

CRM proficiency

Saudi street-level F&B knowledge

Education

Diploma or Bachelor’s in Business Administration / Sales / Marketing

Tools

CRM software

MS Office

Job description

AimGulf is recruiting a Business Development Officer OOH to drive SADAFCO’s street-channel sales across Saudi Arabia’s food service sector. This field-based role focuses on acquiring new accounts and expanding relationships with cafeterias, cafes, juice shops, restaurants, and catering firms.

With 4+ years in field sales (FMCG/HORECA), a Diploma or Bachelor’s in business-related studies, and fluent Arabic, you will negotiate effectively, plan routes, manage CRM data, and coordinate with