Field Sales Executive, F&B Street Channel Growth

The Saudia Dairy and Foodstuff Company; Abha; On-site; SAR 120,000 - 180,000; Full time

Job summary

The Saudia Dairy and Foodstuff Company (SADAFCO) is seeking a Business Development Officer to drive growth in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This field-based role emphasizes proactive selling, market knowledge, and building strong customer relationships.

You will collaborate with logistics, delivery, marketing, and trade marketing teams to ensure product availability, promotions, and timely order

Responsibilities

• Identify, approach, and onboard new customers within the street channel.
• Achieve monthly, quarterly, and annual sales targets.
• Maintain visits to existing customers to strengthen relationships and increase sales.
• Build a pipeline of prospective clients in the F&B segment.
• Develop customer-specific strategies for long-term engagement and satisfaction.
• Resolve issues quickly and professionally to maintain retention.
• Monitor sales performance and report activity to the Food Service Sales Manager.
• Provide market feedback on competitor activities, pricing, and product acceptance.
• Use CRM tools or reporting sheets to track customer interactions and sales funnel progression.
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Work with marketing and trade marketing teams for promotion execution.
• Maintain deep knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling when required.

Job description

The Saudia Dairy and Foodstuff Company (SADAFCO) is seeking a Business Development Officer to drive growth in the Street Channel of the Food Service sector, including cafeterias, cafes, juice shops, restaurants, and catering companies. This field-based role emphasizes proactive selling, market knowledge, and building strong customer relationships.

You will collaborate with logistics, delivery, marketing, and trade marketing teams to ensure product availability, promotions, and timely order